UK Sales Manager – Wine

JR United Kingdom; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading international wine producer is seeking a UK Sales Manager to spearhead commercial growth across on-trade and off-trade channels. This autonomous role offers significant influence over category strategy and customer development while paving the way for future expansion into European markets. You'll manage key customer relationships and drive new business opportunities in a dynamic and collaborative environment.

Benefits

Competitive salary + 15% bonus + car allowance

Remote working with flexibility

Wine industry perks and travel opportunities

Long-term career development

Qualifications

• Proven track record in wine sales, ideally with branded and private label portfolios.
• Deep understanding of UK on-trade and off-trade market dynamics.
• Experience in driving profitable growth in competitive environments.

Responsibilities

• Lead UK and Ireland commercial strategy across both on- and off-trade channels.
• Manage and grow relationships with retail, wholesale, and hospitality accounts.
• Identify and convert new business opportunities across national and regional accounts.

Skills

Business Development

Commercial Strategy

Wine Sales

Job description

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A leading international wine producer is seeking a UK Sales Manager to take full ownership of commercial growth across both the on-trade and off-trade. This is a rare opportunity to step into a strategic, autonomous role with the potential to expand into broader European markets over time.

You’ll be responsible for managing key retail, wholesale, and on-trade accounts while actively opening new doors across grocery, hospitality, and independent channels. The portfolio includes both branded and private label wines, offering scope to influence category strategy and long-term customer development.

Key Responsibilities:

• Lead the UK and Ireland commercial strategy across both on- and off-trade channels
• Manage and grow existing customer relationships—retailers, wholesalers, and hospitality operators
• Identify and convert new business opportunities across national and regional accounts
• Collaborate with marketing, trade, and logistics teams to ensure seamless execution
• Track market trends and competitor activity to inform strategy and positioning

Candidate Profile:

• Proven track record in wine sales, ideally spanning both branded and private label portfolios
• Deep understanding of the UK on-trade and off-trade market dynamics
• Strong commercial instincts with experience driving profitable growth
• Proven business development capability with a record of securing new listings
• Self-sufficient, proactive, and comfortable operating with autonomy
• Ambition to grow into broader export responsibilities over time

What’s on Offer:

• A leadership role within a dynamic and growing international wine business
• Competitive salary + 15% bonus + car allowance
• Remote working with flexibility and independence
• Wine industry perks and travel opportunities
• Long-term career development, including expansion into new markets
• A collaborative and entrepreneurial team with a shared passion for wine and partnership

We'd love to hear from you if you’re looking to drive strategic growth in the UK market while laying the foundation for international expansion.