UK Sales Manager – Wine

JR United Kingdom; Basingstoke; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading international wine producer is seeking a UK Sales Manager to take charge of commercial growth in both on-trade and off-trade sectors. This strategic role involves managing key accounts, pursuing new business opportunities, and collaborating across teams to drive growth and expansion into broader markets.

Benefits

Competitive salary + 15% bonus

Car allowance

Remote working flexibility

Wine industry perks

Travel opportunities

Career development opportunities

Qualifications

• Proven track record in wine sales.
• Deep understanding of UK market dynamics.
• Experience driving profitable growth.

Responsibilities

• Lead UK commercial strategy across on- and off-trade channels.
• Manage and grow existing customer relationships.
• Identify and convert new business opportunities.

Skills

Commercial instincts

Business development

Market dynamics understanding

Job description

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A leading international wine producer is seeking a UK Sales Manager to take full ownership of commercial growth across both the on-trade and off-trade. This is a rare opportunity to step into a strategic, autonomous role with the potential to expand into broader European markets over time.

You’ll be responsible for managing key retail, wholesale, and on-trade accounts while actively opening new doors across grocery, hospitality, and independent channels. The portfolio includes both branded and private label wines, offering scope to influence category strategy and long-term customer development.

Key Responsibilities:

• Lead the UK and Ireland commercial strategy across both on- and off-trade channels
• Manage and grow existing customer relationships—retailers, wholesalers, and hospitality operators
• Identify and convert new business opportunities across national and regional accounts
• Collaborate with marketing, trade, and logistics teams to ensure seamless execution
• Track market trends and competitor activity to inform strategy and positioning

Candidate Profile:

• Proven track record in wine sales, ideally spanning both branded and private label portfolios
• Deep understanding of the UK on-trade and off-trade market dynamics
• Strong commercial instincts with experience driving profitable growth
• Proven business development capability with a record of securing new listings
• Self-sufficient, proactive, and comfortable operating with autonomy
• Ambition to grow into broader export responsibilities over time

What’s on Offer:

• A leadership role within a dynamic and growing international wine business
• Competitive salary + 15% bonus + car allowance
• Remote working with flexibility and independence
• Wine industry perks and travel opportunities
• Long-term career development, including expansion into new markets
• A collaborative and entrepreneurial team with a shared passion for wine and partnership

We'd love to hear from you if you’re looking to drive strategic growth in the UK market while laying the foundation for international expansion.