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UK Sales Manager - Leading SaaS for Legal (SME Market)

Actionstep

London

Hybrid

GBP 60,000 - 90,000

Full time

3 days ago

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Job summary

Actionstep is seeking a UK Sales Manager to lead a dynamic team focused on small and medium-sized law firms. This role emphasizes trust, autonomy, and the ability to coach while driving substantial growth in a fast-paced SaaS environment. If you're ready to empower your team and shape the future of legal software sales, this is the opportunity for you!

Benefits

Unlimited holiday

Pension contributions

Private medical, dental, and life insurance

Regular socials and events

Ongoing training and development

Qualifications

Proven B2B SaaS leadership experience, preferably in the legal sector.
Strong EQ and ability to motivate a diverse sales team.
Financially astute with links between deals and commercial metrics.

Responsibilities

Oversee a team of Account Executives focused on SME law firms.
Shape and execute sales strategies that meet ambitious growth targets.
Hire, coach, and inspire top talent while fostering a high-autonomy environment.

Skills

B2B SaaS leadership

Territory planning

Coaching

Strategic support

Financial acumen

Effective communication

UK Sales Manager - Leading SaaS for Legal (SME Market)

1 day ago Be among the first 25 applicants

This range is provided by Actionstep. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Lead, Empower, and Transform the Future of SME Legal Sales - Join a Team Driven by Trust, Innovation, and Results.

Warning - If you're after a cushy middle-management job, this isn't for you. We're a fast-paced, entrepreneurial SaaS business obsessed with 10x growth and tangible results.

We need ‘A Players' and we'll explain why...

Actionstep UK is transforming the legal practice management software space - growing tenfold in the past three years and still accelerating at 25% quarter-on-quarter. Our success stems from two things: an outstanding SaaS platform and an unstoppable, entrepreneurial team.

We're looking for a Sales Manager who embraces a leadership ethos built on trust, autonomy, direct (but respectful) feedback, and carefully chosen guardrails. You'll lead our Account Executives focused on SME law firms, whilst our Regional VP oversees the mid-market segment.

If you thrive in a culture that values big thinking, candid dialogue, and ‘freedom with responsibility,' this might be the only job ad worth reading today.

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Role Info

UK Sales Manager (SME Law Firms)

Remote/Hybrid from anywhere in the UK, with occasional London meet-ups

Competitive Salary + Excellent Benefits & Perks

Company: Comprehensive legal business management platform for mid-sized law firms

Pedigree: Fast-growing, dynamic SaaS business with a global client base

Team: UK leadership team

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Who We Are

Actionstep is redefining Legal Practice Management software, freeing law firms from everyday administrative burdens so they can focus on what really matters - delivering top-tier legal services. We're growing rapidly in the UK, supported by a talented global team driven by innovation and commercial acumen.

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The UK Sales Manager Role

You'll oversee a team of Account Executives selling our platform to small and medium-sized law firms. Your mission: enable your people to forge meaningful client relationships, solve genuine business challenges, and consistently surpass revenue targets. You'll work closely with the Regional VP (who leads mid-market sales) to ensure a unified approach across the UK.

You'll champion a high-trust, high-autonomy environment where your team is empowered to think boldly and iterate quickly. Expect to roll up your sleeves when needed - especially in fast-moving or complex deals - whilst maintaining a flexible structure that keeps everyone aligned. Direct, thoughtful feedback is the norm, not an exception, and you'll regularly use data insights to steer your strategy and coaching sessions.

In this role, you will:

• Shape and execute a sales strategy for SME law firms that meets ambitious growth targets, including straightforward yet effective territory planning and segmentation.

• Hire, coach, and inspire top talent - supporting development at every stage through frequent, results-oriented feedback whilst letting high performers operate with freedom.

• Champion rapid iteration, adapting to market signals in near-real time. Celebrate wins, learn from misses, and constantly refine your team's approach.

• Align with the Regional VP, ensuring SME and mid-market sales strategies form a cohesive whole.

• Collaborate cross-functionally - with Marketing, Partnerships, and Product - to develop compelling campaigns and product positioning for the SME segment.

• Track pipeline metrics closely, offering just enough structure (e.g., CRM best practices, deal qualification frameworks) to keep the team focussed and nimble.

• Promote brand advocacy and storytelling, ensuring your AEs clearly communicate Actionstep's unique value to SME law firms.

• Provide clear context instead of heavy rules, trusting your team to exercise good judgement whilst maintaining accountability for results.