UK&ROI Area Sales Manager - Tractor

CNH Industrial Group; Basildon; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

CNH Industrial Group in Basildon, United Kingdom, is seeking an Area Sales Manager to grow tractor sales and manage dealer relationships.

You will lead dealer business planning, drive CRM adoption, and deliver training and product demonstrations to boost market share. The role requires field-based travel across the UK and ROI and a customer-focused, self-motivated approach.

Qualifications

• Degree or HND in Agricultural subject to apply.
• Full clean driving licence is required.
• Willingness to travel across the UK & ROI for dealer visits.
• Strong negotiation and customer relationship skills.

Responsibilities

• Drive and support dealers to win retail contracts and grow market share.
• Define dealer Annual Business Plan and sales forecasts.
• Promote use of Sales app and CRM for sales management.
• Organise product training and promotions for dealers.
• Maintain knowledge of competitors and market conditions.
• Travel within territory and attend dealer meetings as needed.

Skills

Tractor sales knowledge

Sales & Marketing experience

Driving licence

CRM software

Computer literacy

Education

Degree or HND in Agricultural subject

Tools

CRM software

Job description

Job Location: Field Basildon (United Kingdom)

Category: Sales and Marketing

Job Type: Full Time

Working Mode: Field

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Area Sales Manager has the responsibility to develop sales and share of market for Tractor also managing the business relationships with the assigned dealers.

Key Responsibilities

• Driving and supporting dealers to win retail contracts to achieve share of market. Managing orders from the dealers to maintain appropriate levels of inventory to satisfy retail business. Regular dealer visits are a core part of the job and customer visits will form a major part of the role.
• Own the definition of the dealer’s Annual Business Plan and setting of Dealer sales forecasts and objectives. The Business plan will include Top Partner (dealer standards) where improvement actions and audits will be managed by the successful applicant.
• Drive proactive Sales App use and champion CRM as a sales management tool.
• Ensure that all marketing programs and policies are fully understood and utilized by the dealer sales force to achieve sales.
• Control and apply variable marketing funds through the order management system.
• Organize and deliver Sales and Product Training to ensure Dealer sales staff are knowledgeable and are able to sell features and benefits.
• Maintain a knowledge of competitive models and specification to ensure that the market environment remains competitive.
• The organization of promotional events, demonstrations, open days, customer evenings, factory visits and product presentations.
• Spend an appropriate amount of time with customers in support of Dealer activities to maximise market share potential and provide necessary direct market feedback.
• Make a positive contribution to the Business Unit team. Assist fellow Business Unit members to enhance the value and contribution of the Business Units to the Dealer network and to maximise potential to achieve business objectives.

Key Competences and Behaviours

• An in-depth appreciation of sales and product related activities associated with agricultural machinery in particular Tractor;
• Qualified to degree or HND in an Agricultural subject;
• Computer literacy to a high standard;
• Experience in a Sales & Marketing environment;
• A full clean driving licence is required as a job car is provided;
• The job will require extensive travel within the territory and overnight stays within the UK & ROI may be necessary;
• People skills are essential and the ability to handle difficult situations with dealers and customers;
• Good negotiation skills;
• Ability and discipline to work independently, as well as in a team;
• A self-starter with a positive mental attitude, enthusiasm, and a willingness to take responsibility for personal performance.

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.

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CNH (NYSE: CNHI) is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, CASE and New Holland Construction Equipment.

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