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UK Marketing Manager (12 Month FTC - Mat. Cover)

Brompton Bicycle

London

On-site

GBP 40,000 - 60,000

Full time

3 days ago

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Job summary

Brompton Bicycle is seeking a UK Marketing Manager for a 12-month fixed-term contract to drive brand awareness and growth in the UK market. The role involves developing and executing marketing strategies, managing campaigns, and collaborating with various teams to achieve ambitious growth targets. Ideal candidates should have a strong marketing background, excellent communication skills, and a passion for cycling.

Qualifications

Experience in retail marketing and event coordination.
Ability to manage multi-site marketing activities.
Knowledge of the UK retail landscape.

Responsibilities

Develop and execute marketing strategy and campaigns.
Collaborate with stakeholders to enhance brand presence.
Measure performance against KPIs and improve ROI.

Skills

Commercial mindset

Cross-cultural communication

Project management

Content marketing

Performance marketing

Education

Degree in Marketing or related field

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Contract: Fixed Term Contract, 12 Month Maternity Cover

Department: Marketing

Responsible to: Head of Marketing EMEA

Location: Greenford, London

Hours: 40 p/week

About The Company

Brompton wants to transform cities. By providing the means to commute or explore with a bike that you can take anywhere, we can make cities happier places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment.

We continue to make the Brompton in West London, where we started in 1975, but our bikes have travelled far during that time. We now export over 75% of our production to 47 countries around the world. Our high-quality products, combined with the resurgence in cycling, mean that we are enjoying strong, sustained growth. In recent years we have invested in a new purpose-built factory, transformed our digital architecture, opened new flagship stores, had our biggest product launch to date and we’re not stopping there - the next 5 years presents an exciting trajectory, full of opportunities.

So, join us in transforming urban living! Brompton Bicycle is more than just a company - we're a community of innovators who are passionate about changing the world, one bike at a time. Our bikes are not just a means of transportation - they're a reflection of our values, creativity, and commitment to excellence.

The Role

Reporting directly to the Head of Marketing EMEA, this role is required to deliver on our ambitious growth targets in our home market of the UK. The role of the Marketing Manager is to develop the awareness and growth of Brompton in the UK region, through an omnichannel approach. This would involve driving brand presence, demand and trial amongst a broader range of prospective customers, while localising the global marketing strategy. This role will take ownership of the marketing plans across the UK and should consider the full marketing mix.

We are looking for someone with a commercial mindset, who is a cross-cultural communicator and a cross-functional team collaborator who can help to elevate our marketing efforts in the region. This role will be a key partner across the other commercial functions, global retail junction, e-commerce, sales and sales operations, customer service, planning, finance, and our regional leadership team.

Measures of success

Co-creation and execution of the Marketing strategy in the UK, informed by market insights
On time and effective delivery of all marketing campaigns
Achievement of marketing objectives across each region (including brand awareness/positioning, elevating DTC, retail activation linked to accreditation program implementation, and community engagement)
Support delivery of regional commercial targets

Key Responsibilities

In conjunction with key stakeholders, co-lead development of the marketing strategy, annual budget, calendar + roadmap through localisation of global campaigns and the creation of local marketing activations.
Identify and execute marketing campaigns across appropriate marketing channels to reach target audience in the UK (including performance & digital marketing, content marketing, owned & earned media).
Collaborate and partner with the broader EMEA Marketing Team with implementation of the regional marketing calendar through localisation of global campaigns.
Identify opportunities for content marketing initiatives; collaborate with in-house teams to brief in content requests for regions.
Identify opportunities for local brand collaborations and business development together with key stakeholders in the business.
Liaise with third parties as required, such as PR agency, media agency, freelancer and VM suppliers, etc.
Where relevant, work closely with Global Events team to plan and coordinate events.
Measure performance against KPIs for the region, and continuously strive to improve ROI
Conduct market analysis and deeper market and consumer research to identify insights and Brompton’s competitive advantage in key territories. Apply these learnings to develop your marketing strategy and campaigns for your region.

Local Omnichannel Activation

Work closely with sales & market teams to strengthen and grow key retail accounts businesses by developing and executing on joint marketing plans both online and instore
Increase visibility and engagement of Brompton in retail/trade network
Support the implementation and effectiveness of the Accreditation Program across the region
Work closely with e-commerce team to support e-commerce launches and continue growth of channels – through paid media, SEO support, localised content, CRM. Liaise with global media agency to execute local marketing plans.
Localise Brompton Junction marketing plans for our flagship store in Covent Garden and collaborate with Junction HQ team to support the ongoing growth through retail campaigns/POS, community marketing and exciting in-store events schedule.
Brief in local requirements for marketing activities (including translation, POS, sales assets, and campaign elements, etc).
Incorporate Brompton Bike Hire, Brompton Subscription and B2B sales in opportunities to drive engagement, market development and conversion to purchase.

Additional Duties

Budget Management – co-ownership of the management and reporting of marketing budget. Where required, manage invoicing, Purchase Orders and records of budget costs.
Reporting – support with monthly reporting to management on EMEA marketing activities.
This role will require travel within your region to support marketing activities, events and gather local insights.

Experience

Marketing experience, ideally within retail marketing area
Experience coordinating multi-site marketing activities
Experience with event coordination, especially retail community events
Experience working and managing marketing agencies and freelancers
Experienced with VM and POS creation and ordering
Experience working within a premium lifestyle brand
Knowledge of UK retail landscape.

Personal attributes and skills:

Commercially minded with a strategic approach
Ability to multi-task and manage several projects
Comfortable with presenting and influencing all levels of an organization, especially senior management
Self-motivated and able to work in a fast-moving and entrepreneurial environment
Ability to influence and persuade others, and work within large global marketing team
Culturally aware and able to interface well with internal and external stakeholders from various regions
Enjoys cycling or is passionate about cycling as a transport solution.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Manufacturing, Engineering Services, and Retail

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