UK&I Performance Marketing & Digital Sales Leader

TUI Cruises GmbH; England; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Bonus schemes

Travel benefits

Health & well-being support

Flexible working

Learning Hub access

Global projects exposure

TUI Care Foundation

Job summary

TUI UK&I seeks a Director of Performance Marketing and Digital Sales to accelerate profitable digital growth by aligning demand, marketing investment and conversion across web and app channels. You will lead a multidisciplinary team of ~80 and own the marketing budget to drive ROI for the region.

You will shape strategy with regional commercial teams, drive end-to-end marketing, and unlock new opportunities through data-driven decisions and cross-functional collaboration.

Qualifications

• Experience leading large-scale performance marketing, ecommerce or digital sales.
• Translate customer needs, market trends and priorities into growth plans.
• Strong data-led mindset for performance insights.
• Experience managing significant budgets and complex targets.
• Ability to build trusted cross-functional partnerships.
• Lead transformation in complex environments.
• Proven track record developing leaders and teams.
• Excellent communication and senior stakeholder influence.

Responsibilities

• Define and deliver UK&I Performance Marketing and Digital Sales strategy across web and app channels.
• Lead a multidisciplinary team of ~80 colleagues to drive collaboration and outcomes.
• Own the marketing budget with ROI-driven investment decisions.
• Oversee full-funnel marketing: paid media, CRM, SEO, affiliates, social, ecommerce.
• Align marketing, product, technology and data priorities with regional teams.
• Drive digital sales through merchandising, personalisation, localisation and optimisation.
• Use data and experimentation to improve performance and inform decisions.
• Contribute to the UK&I Marketing & Sales Leadership Team and partner with media owners.

Skills

Performance marketing

Digital sales

Data-led mindset

Budget management

Job description

TUI UK&I seeks a Director of Performance Marketing and Digital Sales to accelerate profitable digital growth by aligning demand, marketing investment and conversion across web and app channels. You will lead a multidisciplinary team of ~80 and own the marketing budget to drive ROI for the region.

You will shape strategy with regional commercial teams, drive end-to-end marketing, and unlock new opportunities through data-driven decisions and cross-functional collaboration.