Director Performance Marketing & Digital Sales UK&I

TUI; Luton; Hybrid; GBP 150,000 - 200,000; Full time

Benefits offered by this job

Discretionary bonus

Travel benefits

Health & well-being support

Flexible working

Learning Hub access

Global projects & teams

TUI Care Foundation charity

Job summary

TUI UK&I is seeking a Director of Performance Marketing and Digital Sales to steer the strategy connecting demand, investment and conversion across web and app channels. You will lead a multidisciplinary team of ~80, responsible for digital growth and ROI.

As the marketing budget owner, you will drive full-funnel activity across paid media, CRM, SEO, affiliates, social, and ecommerce to maximise engagement and digital sales performance.

Qualifications

• Proven success leading large-scale performance marketing or digital sales functions.
• Strategic thinking translate customer needs into growth plans.
• Strong commercial judgement using data to drive decisions.
• Experience managing large budgets and complex targets.

Responsibilities

• Define and deliver UK&I Performance Marketing and Digital Sales strategy across web and app.
• Lead a multidisciplinary team of ~80, driving continuous improvement and customer focus.
• Own the marketing budget, align investments with ROI and commercial priorities.
• Lead full-funnel activity across paid media, CRM, SEO, affiliates, social and ecommerce.
• Align marketing, product, technology and data priorities with regional and central teams.
• Shape digital sales through merchandising, personalisation, localisation and optimisation.
• Use data and experimentation to improve performance and influence strategic decisions.

Skills

Strategic thinking

Performance marketing

Digital sales leadership

Budget management

Analytics and insight

Stakeholder management

Team leadership

Tools

CRM systems

Paid media platforms

SEO/SEM tools

Web analytics (GA)

Job description

Join TUI as Director of Performance Marketing and Digital Sales for TUI UK&I, you will be responsible for accelerating profitable digital growth by connecting customer demand, marketing investment and digital conversion. You will define the strategy and direction for digital customer acquisition, digital sales performance and marketing effectiveness, with accountability for digital revenue, commercial targets and return on investment across the region. You will also drive the delivery of that strategy through a multidisciplinary team spanning Performance Marketing, Digital Sales and Analytics, ensuring resources, investment and activity are aligned to business priorities.

The role will be published until Sunday 27th September

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll define and deliver the UK&I Performance Marketing and Digital Sales strategy, connecting customer demand, marketing investment and digital conversion to accelerate profitable growth across web and app channels.
• Leading a multidisciplinary team of approximately 80 colleagues, you'll create an environment where continuous improvement, collaboration and customer focus help people and performance thrive together.
• As the marketing budget owner, you'll ensure investment decisions are guided by customer insight, commercial priorities and measurable return on investment.
• You'll lead the strategy and execution of full-funnel marketing activity across paid media, CRM, SEO, affiliates, social, digital merchandising and ecommerce to maximise customer engagement and digital sales performance.
• Working closely with regional commercial teams and central functions, you'll align marketing, product, technology and data priorities to unlock new opportunities for growth.
• You'll shape the future of digital sales through merchandising, personalisation, localisation and optimisation across TUI's web and app platforms, creating seamless customer experiences that drive conversion.
• Using data, analytics and experimentation, you'll identify opportunities to improve performance, influence strategic decisions and strengthen marketing effectiveness across the business. As a member of the UK&I Marketing & Sales Leadership Team, you'll contribute to the region's wider commercial agenda while building strong partnerships with media owners, agencies and technology providers.

ABOUT YOU

• You've built proven success leading large-scale performance marketing, ecommerce or digital sales functions within travel, retail, digital commerce or similarly customer-focused industries.
• Strategic thinking comes naturally to you, enabling you to translate customer needs, market trends and commercial priorities into sustainable growth plans.
• You'll bring strong commercial judgement and a data-led mindset, using insight and analytics to drive performance and inform decision-making.
• Experience managing significant budgets and complex commercial targets allows you to balance short-term performance with long-term business value.
• Building trusted relationships comes naturally to you, helping you align stakeholders, collaborate across functions and create value through external partnerships.
• You're comfortable leading transformation in complex environments and can successfully guide teams through change while maintaining momentum and focus on outcomes.
• You'll bring proven success developing leaders and high-performing teams, creating an inclusive environment where people can grow and perform at their best.
• Fluent communication skills and the ability to influence at senior leadership level enable you to drive alignment and deliver results across a matrix organisation.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.