UK Community Marketing Rep - Saucony

WOLVERINE WORLDWIDE INC; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Saucony is seeking a Community Marketing Rep to position the brand within the running culture across the UK. The role focuses on building a vibrant Saucony community through partnerships, events and store collaborations.

You will engage end-consumers, represent Saucony at events, and convey seasonal narratives while nurturing relationships with clubs, retailers and the community at large.

Qualifications

• Experience in community-focused outreach and running clubs.
• Strong connection to running events and activities.
• Proven track record in event planning.
• Excellent English communication.
• Able to work weekends and travel.
• Proficient in social media content creation is a plus.

Responsibilities

• Collaborate with clubs, NGOs and ambassadors to grow community engagement.
• Act as brand observer and communicator, monitor competitors.
• Create social media content for community-focused storytelling.
• Grow the community database through targeted acquisition.
• Increase brand visibility at running events in EMEA.
• Support local retail staff with in-store marketing standards and product education.
• Create and run community events at run specialty and sporting goods stores.
• Coordinate initiatives with regional wholesale partners.

Skills

Community marketing

Event planning

Social media content

Brand communication

People skills

English proficiency

Job description

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.

We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named "Best Overall" by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.

POSITION SUMMARY

As an integral part of our marketing team, your role is to strategically position the brand at the heart of the running culture and enhance brand presence within the region by means of community marketing initiatives and partnerships. You are deeply immersed in and closely connected with the running community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Community Marketing Rep. This role will be split between London (60%) and the rest of the UK, with a strong focus on communities and retailers across the country (40%).

KEY ACCOUNTABILITIES

• Collaborating with running clubs, non-profit organisations and brand ambassadors to assemble a team dedicated to engaging the community and promoting brand perception

• Act as the brand´s vigilant observers and communicators, conveying our brand positioning, monitoring competitors and reporting on potential competitive activities

• Craft genuine social media content to enhance the brand´s community-oriented approach through digital platforms

• Boosting the community database through the implementation of tailored customer acquisition strategies

• Promoting brand visibility within the core of the running culture in the EMEA region through the organization, implementation, and engagement in major running events

• Offering assistance and education to local retail staff in order to uphold and adhere to in-store brand marketing standards, as well as consistently offering product education and guidance on DTC platforms

• Creating and implementing community events to drive consumer love at run specialty and sporting good stores

• Coordinating community marketing initiatives with regional wholesale partners

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Your enthusiasm for community is matched by your passion for running and experiencing it to the fullest

• You have a strong connection to the current events and activities taking place within the running community

• You have a robust background in event planning

• You strive for the most effective solutions, prioritizing what is right over what is convenient

• You are able to confidently talk about brand and a creative awareness

• You have an affinity to running and/or an active lifestyle

• You are an excellent communicator in English.

• You have high energy levels and are able to work flexibly, includes weekend work.

• You come with strong People Skills with the ability to develop and maintain relationships with the consumer, key retailers and their staff.

• A professional background in crafting social media content is a plus

• Working knowledge of products both Saucony styles and of our competitors