UK and Ireland Marketing Manager - Transplant

Werfen; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company Car

EV Salary Sacrifice Scheme

Employee Assistance Programme

Seniorcare by Lottie

Benefit Hub Discount Portal

Job summary

Werfen in the UK and Ireland is looking for an experienced Marketing Manager for Transplant to lead strategic and tactical marketing initiatives across the portfolio, driving adoption, market access and commercial success.

You will work with local, regional and global teams to manage campaigns, launches, budgets and analytics, while supporting field teams with sales enablement and tools to improve performance in a fast-moving market.

Qualifications

• Bachelor's level degree or equivalent combination of education and experience in an applicable marketing role.
• Minimum 3 years employment experience in a related marketing position.

Responsibilities

• Lead development and execution of strategic and tactical marketing initiatives for Werfen Transplant in the UK & Ireland.
• Collaborate with local, regional and global stakeholders to drive product adoption and market access.
• Develop marketing plans, campaigns and sales tools to support commercial goals.
• Coordinate product launches, competitive analysis and regional tool development.
• Provide market insights, analytics and budget management to optimize performance.

Skills

Team builder

Strategic mindset

Adaptability

Analytical skills

Problem solving

Motivation

Leadership

Education

Bachelor's degree or equivalent

Tools

SAP

MS Office

Excel

PowerPoint

Job description

UK and Ireland Marketing Manager - Transplant

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Overview

Responsible for leading the development and execution of strategic and tactical marketing initiatives to drive revenue, profitability, and market growth across Werfen's Transplant portfolio in the UK and Ireland. The role requires a comprehensive understanding of customer needs, market dynamics, competitive landscapes, and business objectives to support product adoption, market access, and commercial success. Acts as the primary marketing representative for the Transplant business, working closely with local, regional, and global stakeholders.

Responsibilities

Key Accountabilities

• Maintains a strong working partnership with the sales organisation, European team and the entire global marketing team.
• Ensures customers and business needs are reflected in the programs developed by understanding the customers, our products, our served and potential markets and creates appropriate actions to advance our brand, products and objectives.
• Develops marketing plans and sales / customers programs to achieve planned goals.
• Champion and position products effectively to deliver commercial and financial objectives and tracks monthly performance metrics to plan.
• Develops and implements tactics and tools to achieve goals.
• Manages tactical implementation of key marketing activities including but not limited to advertising, development and production of regional tools and sales collateral, product launch execution, competitive analysis tools and additional sales tools as needed.
• Provides support to the sales and the field personnel including but not limited to product communications, fulfilment of marketing support requests and the development of effective sales tools to drive the business.
• Leads market access activities, supporting products through launch, pilot evaluations, and clinical studies to facilitate successful adoption and commercialisation
• Responsible for the marketing activities for the local shows and conventions relating to coordination of booth needs, theme development, advertising and booth strategy.
• Maintains market and competitive intelligence (market changes, market shares, target markets, market segmentation, SWOT analysis, pricing, local positioning).
• Develops, implements, tracks, measures, analyzes and refines program activities and effectiveness.
• Collaborate with corporate digital marketing teams to leverage digital channels, social media, webinars, email marketing and marketing automation to support lead generation and customer engagement.
• Establishes strategic initiatives with key opinion leaders to support Werfen’s continuous success.
• Compile competitive information and communicate to upstream marketing for global competitive database.
• Deliver tactical sales tools for country marketing activities including, but not limited to development of sales collateral, field communications and marketing communications.
• Provide support to the Transplant UK as it pertains to product specific analytics and analytics related to current tactical promotions and campaigns.
• Delivery market assessments – user needs, business case and revenue assessments for new projects / products.
• Support international marketing activities such as congresses, workshops, demos etc., as needed.
• Supports the development and implementation of strategic plans for the area of responsibility including the creation of all tools needed for successful sales outcomes.
• Keep up to date with the current market needs and requirements in area of responsibility, creating product information.
• Develops competitive knowledge to help shape product positioning/pricing and product development/pre-launch/launch/post-launch activities, leading to increased market share within the area of responsibility.
• Forecast and maintain marketing budget and plans in area of responsibility for business needs and marketing actions.
• Conduct product training and presentations for sales teams and customers, guaranteeing them expert assistance and guidance on Transplant products/services.
• Develop customer-centric marketing initiatives that enhance engagement, loyalty and advocacy across transplant laboratory stakeholders.
• Establishes strategic initiatives with key opinion leaders to support continuous success for the Transplant business line.

Internal Networking

• European Product Managers / Associate Product Managers
• Service Managers
• Technical Support Team

Qualifications

Minimum Knowledge & Experience required for the position

Batchelors level degree or equivalent combination of education and experience in an applicable role

Years of experience

Minimum 3 years employment experience in a related position

Min knowledge

Proficient computer skills, including Word, Excel, PowerPoint, SAP and other corporate tools

Skills & Capabilities

• Team builder
• Empowers colleagues in the team
• Strategic mind-set
• Flexibility and adaptability to a fast changing environment
• Solid business and financial knowledge
• Problem solving
• Ability to motivate
• Strong analytical and learning agility

Travel Requirements

• 50% of time (%)

What we offer

Company Car

EV Salary Sacrifice Scheme

Employee Assistance Programme

Seniorcare by Lottie

Benefit Hub Discount Portal

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.