Regional Marketing Specialist North Europe

GBS0 PerkinElmer AES (UK) Limited; High Wycombe; Remote; GBP 55,000 - 75,000; Full time

Job summary

PerkinElmer is seeking a Regional Marketing Specialist for North Europe to partner with the Regional VP and leadership to drive pipeline growth and brand development across UK, Ireland, DACHP, Nordics, Benelux, and South Africa. The role balances regional insights with global strategies while working remotely with occasional on-site meetings in High Wycombe.

You will execute integrated marketing programmes, align messaging with global priorities, and collaborate closely with sales to accelerate

Qualifications

• Bachelor’s degree in Marketing, Business, Communications.
• 5+ years in B2B marketing, global org preferred.
• Translate business strategy into regional plans.
• Strong stakeholder management and communication.
• Experience with integrated marketing and ROI analysis.

Responsibilities

• Develop regional marketing plans that support pipeline growth and revenue targets.
• Represent regional priorities in global marketing strategies.
• Monitor market trends and customer needs to inform bets.
• Execute integrated marketing programmes across digital, events, and demand channels.
• Localise global campaigns to maximise regional relevance.
• Collaborate with sales leaders to support pipeline and revenue goals.
• Measure performance and ROI, adjusting plans as needed.
• Coordinate with central marketing functions to ensure consistency.

Skills

Stakeholder management

Strategic planning

Integrated marketing

Digital engagement

Demand generation

ROI analysis

Global coordination

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Job Title

Regional Marketing Specialist North Europe

Location(s)

High Wycombe, United Kingdom – Remote

Job Description

We are seeking a Regional Marketing Specialist to act as a strategic marketing partner to the Regional Vice President (RVP) and regional leadership team. This role is responsible for understanding and supporting regional business objectives, including pipeline growth, revenue targets, and brand development, while ensuring regional priorities are aligned with and represented within Global Strategic Plans. While product strategy and content creation are led by the centralised Portfolio & Segment Marketing team, the Regional Marketing Specialist for North Europe will drive execution across the UK, Ireland, DACHP, Nordics, Benelux, and South Africa. The role focuses on stakeholder management, regional insight, and alignment of marketing activities to ensure local opportunities and requirements are effectively reflected in global initiatives. Whilst the role is Remote, there is an expectation to attend meetings in High Wycombe on an ad hoc basis, plus travel to Sales meetings and trade shows. This will come to about a week per quarter. Candidates living in a 2 hour travelling distance of our office in High Wycombe are preferred.

Key Responsibilities

• Strategic Partnership & Planning: Partner with the RVP and regional leadership team to understand business priorities and develop marketing plans that support pipeline growth, revenue objectives, customer engagement, and brand awareness.


• Act as the voice of the region within global marketing teams, ensuring regional market dynamics, customer insights, and commercial priorities are reflected in global strategies and programmes.


• Monitor local market trends, business performance, and customer needs to provide strategic recommendations and identify opportunities to accelerate growth.


• Regional Marketing Execution: Develop and execute integrated marketing programmes across digital, events, partner, account‑based, and demand generation channels to support regional objectives.


• Adapt global campaigns and initiatives to maximise relevance and impact within regional markets, ensuring effective localisation where required.


• Manage the end‑to‑end delivery of regional marketing activities, balancing strategic priorities with changing business needs and market conditions.


• Work closely with sales and business leaders to ensure marketing programmes support pipeline creation, progression, and revenue goals.


• Cross‑Functional Collaboration: Collaborate with central marketing functions, including portfolio, segment, digital, and the global events co‑ordinator, to develop and execute regionally relevant marketing programmes that align with business priorities and drive measurable outcomes.


• Ensure regional marketing plans and activities remain aligned to global marketing priorities, strategic focus areas, and campaign frameworks, maintaining consistency in messaging, positioning, and customer experience across markets.


• Serve as a trusted marketing partner to regional sales leaders and product specialists, aligning marketing plans and investments to business priorities and driving marketing's contribution to pipeline growth and revenue performance.


• Influence and coordinate stakeholders across global and regional teams to ensure consistent messaging, effective execution, and alignment with strategic business objectives.


• Performance & Optimisation: Monitor and report on marketing performance, including pipeline contribution, lead quality, conversion, engagement, and ROI.


• Analyse campaign and programme results to identify trends, opportunities, and areas for improvement.


• Use data and insights to make recommendations, optimise marketing investment, and continuously improve programme effectiveness.


• Maintain an agile approach, adjusting plans and tactics in response to business priorities, market changes, and performance outcomes.

Experience and qualifications required

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Communications,


• At least 5 years of experience in B2B marketing, preferably within a global organization.


• Proven ability to translate business strategy into regional marketing plans and actions.


• Strong stakeholder management and communication skills, with experience influencing senior leaders.


• Solid understanding of integrated marketing, digital engagement, and demand generation.


• Experience collaborating with centralized marketing teams and coordinating across functions and geographies.


• Analytical mindset with proficiency in marketing metrics, pipeline reporting, and ROI analysis.


• Some knowledge of German would be an advantage but not essential.

Are you ready to help improve the lives of millions of people and create a healthier world? When you work at PerkinElmer, that’s exactly what you’ll do. From our dedicated scientists and world‑class operations employees to our innovative R&D professionals and committed sales and service groups, we’re a unique team of 5,000+ global colleagues who come to work every day knowing we’re making a difference. Through innovation, collaboration, and believing in our mission, we strive to create an inspiring and inclusive culture for our employees, so that they can be their best and, together, create a better tomorrow. Join us today.