UK Marketing Manager - Transfusion

Werfen; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company Car

EV Salary Sacrifice Scheme

Employee Assistance Programme

Seniorcare by Lottie

Benefit Hub Discount Portal

Job summary

Werfen seeks a senior marketing professional to lead the Transfusion portfolio strategy and execution for the UK and Ireland. You will partner with sales, regional and global teams to drive product adoption, market access, and commercial success.

The role requires understanding customer needs, competitive landscapes, and business objectives, delivering campaigns, tools, and materials to support sales and market growth.

Qualifications

• Batchelors level degree or equivalent combination of education and experience in an applicable role
• Minimum of 3 years employment experience in a related position.
• Proficient computer skills, including Word, Excel, PowerPoint, SAP and other corporate tools.
• Team builder with strategic mind-set and leadership capabilities.
• Strong analytical and learning agility; Travel 50% of time.

Responsibilities

• Lead development and execution of marketing initiatives to drive revenue and market growth across Werfen's Transfusion portfolio in the UK and Ireland.
• Maintain a strong working partnership with the sales organisation, European team and the global marketing team.
• Develop marketing plans and sales / customers programs to achieve planned goals.
• Champion and position products effectively to deliver commercial and financial objectives and tracks monthly performance metrics to plan.
• Develops and implements tactics and tools to achieve goals.
• Provides support to the sales and field personnel including product communications and development of sales tools.
• Leads market access activities, supporting products through launch, pilot evaluations, and clinical studies to facilitate successful adoption and commercialisation.
• Responsible for the marketing activities for local shows and conventions including booth needs, theme development, and booth strategy.
• Keeps market and competitive intelligence and develops, implements, tracks and refines program activities.
• Collaborates with corporate digital marketing teams to enable lead generation and customer engagement.
• Establishes strategic initiatives with key opinion leaders to support Werfen’s continuous success.
• Deliver tactical sales tools for country marketing activities and communications.
• Support Transfusion UK with analytics related to promotions and campaigns.
• Forecasts and maintains marketing budget and plans; develops business cases and revenue assessments.

Skills

Team builder

Empowers colleagues in the team

Strategic mind-set

Flexibility and adaptability

Business and financial knowledge

Problem solving

Ability to motivate

Analytical and learning agility

Education

Bachelor's degree

Tools

SAP

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Overview

Responsible for leading the development and execution of strategic and tactical marketing initiatives to drive revenue, profitability, and market growth across Werfen's Transfusion portfolio in the UK and Ireland. The role requires a comprehensive understanding of customer needs, market dynamics, competitive landscapes, and business objectives to support product adoption, market access, and commercial success. Acts as the primary marketing representative for the Transfusion business, working closely with local, regional, and global stakeholders.

Responsibilities

Key Accountabilities

• Maintains a strong working partnership with the sales organisation, European team and the entire global marketing team.
• Ensures customers and business needs are reflected in the programs developed by understanding the customers, our products, our served and potential markets and creates appropriate actions to advance our brand, products and objectives.
• Develops marketing plans and sales / customers programs to achieve planned goals.
• Champion and position products effectively to deliver commercial and financial objectives and tracks monthly performance metrics to plan.
• Develops and implements tactics and tools to achieve goals.
• Manages tactical implementation of key marketing activities including but not limited to advertising, development and production of regional tools and sales collateral, product launch execution, competitive analysis tools and additional sales tools as needed.
• Provides support to the sales and the field personnel including but not limited to product communications, fulfilment of marketing support requests and the development of effective sales tools to drive the business.
• Leads market access activities, supporting products through launch, pilot evaluations, and clinical studies to facilitate successful adoption and commercialisation
• Responsible for the marketing activities for the local shows and conventions relating to coordination of booth needs, theme development, advertising and booth strategy.
• Maintains market and competitive intelligence (market changes, market shares, target markets, market segmentation, SWOT analysis, pricing, local positioning).
• Develops, implements, tracks, measures, analyses and refines program activities and effectiveness.
• Collaborate with corporate digital marketing teams to leverage digital channels, social media, webinars, email marketing and marketing automation to support lead generation and customer engagement.
• Establishes strategic initiatives with key opinion leaders to support Werfen’s continuous success.
• Compile competitive information and communicate to upstream marketing for global competitive database.
• Deliver tactical sales tools for country marketing activities including, but not limited to development of sales collateral, field communications and marketing communications.
• Provide support to the Transfusion UK as it pertains to product specific analytics and analytics related to current tactical promotions and campaigns.
• Delivery market assessments – user needs, business case and revenue assessments for new projects / products.
• Support international marketing activities such as congresses, workshops, demos etc., as needed.
• Supports the development and implementation of strategic plans for the area of responsibility including the creation of all tools needed for successful sales outcomes.
• Keep up to date with the current market needs and requirements in area of responsibility, creating product information.
• Develops competitive knowledge to help shape product positioning/pricing and product development/pre-launch/launch/post-launch activities, leading to increased market share within the area of responsibility.
• Forecast and maintain marketing budget and plans in area of responsibility for business needs and marketing actions.
• Conduct product training and presentations for sales teams and customers, guaranteeing them expert assistance and guidance on Transfusion products/services.
• Develop customer-centric marketing initiatives that enhance engagement, loyalty and advocacy across Transfusion laboratory stakeholders.

Establishes strategic initiatives with key opinion leaders to support continuous success for the Transfusion business line.

Internal Networking

• Transfusion Account Managers
• Transfusion Customers
• European Product Managers / Associate Product Managers
• Service Managers
• Technical Support Team

Qualifications

Minimum Knowledge & Experience required for the position

Batchelors level degree or equivalent combination of education and experience in an applicable role

Years of experience

Minimum of 3 years employment experience in a related position.

• Min knowledge
• Proficient computer skills, including Word, Excel, PowerPoint, SAP and other corporate tools.

Skills & Capabilities

• Team builder
• Empowers colleagues in the team
• Strategic mind-set
• Flexibility and adaptability to a fast changing environment
• Solid business and financial knowledge
• Problem solving
• Ability to motivate
• Strong analytical and learning agility

Travel Requirements

• 50% of time

What we offer

Company Car

EV Salary Sacrifice Scheme

Employee Assistance Programme

Seniorcare by Lottie

Benefit Hub Discount Portal

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V.