Transitions Brand Consultant - Midlands

Luxottica; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global leader in eyewear seeks a Transition Consultant to enhance the Photochromic category. The role involves collaborating with sales teams, delivering training, and driving brand differentiation. Ideal candidates will have strong communication and analytical skills, with a proven sales track record.

Qualifications

• Proven track record of delivering effective training and coaching.
• Experience in group and individual training environments.

Responsibilities

• Drive differentiation of the Transitions brand and products.
• Maintain a 10-12 week call cycle with customers.
• Deliver CET training when required.

Skills

Effective communication

Time management

Sales techniques

Analytical skills

Job description

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If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest, and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Job Title: Transition Consultant

Location: Midlands

Contract: Permanent

Your role

As a Transition Consultant, you are responsible for growing the volume and value of the Photochromic category for Essilor, driven by a branded approach with the Transitions family of products.

Supporting and collaborating with the Lens sales team to challenge customer behaviour and maximise Transitions growth opportunities (for both direct and indirect customers).

To add value and support Eye Care Professionals irrespective of entity or purchasing channel.

Main responsibilities:

• Drive differentiation of the Transitions brand and products with all customers.
• Maintain a 10-12 week call cycle, ensuring all customers are up to date on products and activities.
• Understand each account's current performance, knowledge, and skills in selling Transitions.
• Construct mutually agreed development plans with each account to increase dispensing of Transitions products.
• Regularly review business performance on Transitions with each customer and Essilor commercial colleagues, principally lens Business Development Managers, to achieve category and revenue growth.
• Utilize available tools, support programs, and promotions to help ECPs grow.
• Deliver CET training when required to advance business objectives.
• Maintain accurate customer records and reports for relevant accounts to analyze sales data and market activity, recording all relevant information in Salesforce.
• Continuously review customer needs and feedback.
• Act as an ambassador of Essilor and its values at all times.

Main requirements:

• Work independently to meet tight deadlines.
• Proven track record of delivering effective training and coaching to change behaviour.
• Experience in group and individual training environments.
• Knowledge of ophthalmic lens theory.
• Ability to influence others.
• Effective communication skills at all levels, both verbal and written.
• Ability to analyze and interpret data effectively.
• Excellent time management and organizational skills.
• Selling and negotiating techniques.
• Experience in practice work.
• Successful sales account management experience in a related field.
• Knowledge of marketing theory and its application.
• Understanding of lens manufacturing processes, company products, and the UK optical market.

Managing your territory: Understand territory and customers, know products and services, maintain an appropriate call schedule, and manage time effectively.

Managing your Account: Know what drives each account, understand financials and business drivers, identify decision makers, and understand role responsibilities.

Account Selling: Plan calls using a tool to capture notes, ask questions to uncover needs, and have action items and next steps for every account.

Building your Business: Understand optic principles and how products address them, grasp market impacts, and use a CRM system to prospect, forecast, analyze, manage, and grow territory.

Building your Network: Leverage internal and external networks, work with Eye Care professionals, and utilize resources to grow business and personal development.

Company Principles: Understand and adhere to legal, quality, health, safety, and sustainability standards, and embody Essilor values.

Interpersonal Savvy: Build relationships, communicate effectively, influence others, and seek win-win solutions.

Personal Learning: Be willing to develop new skills, adapt quickly, and apply learning to new situations.

Our recruitment process may vary; if selected, you will be contacted by our recruiters to guide you through the specific steps for your application.