Trade Marketing Manager

Danone; Maidenhead; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a leading company in the FMCG sector as a Trade Marketing professional where you will develop marketing strategies, analyze market trends, and support sales initiatives. The role offers the chance for substantial growth within a dynamic environment while working with well-known brands. A university degree and experience in related fields are required.

Qualifications

• Minimum 2 years experience in Sales, Trade Marketing, or Shopper Excellence within FMCG.
• Excellent command of English required.
• Advanced skills in MS Office and Excel.

Responsibilities

• Developing Trade Marketing Strategies aligning with brand strategies and managing retailer incentive plans.
• Analyzing market trends and monitoring outputs using Nielsen & IMS.
• Managing promotional campaign activities across all channels.

Skills

Analytical skills

Problem-solving abilities

Communication skills

Team collaboration

Curiosity and willingness to learn

Education

University degree in Engineering, Business, Economics or related fields

Tools

MS Office

Excel

Job description

Short Intro and About the Job

1. Developing Trade Marketing Strategies

• Reflecting brand strategies in channel plans within the FY plan.
• Managing retailer-based incentive plans.

2. Analyzing Market Trends and Data

• Monitoring monthly Nielsen & IMS outputs (Value, Volume, PPKG, ND, WD, Rotation by channel, region if needed, brand, sub-brand, and segment details).
• Tracking sell-out and stock days via B2B platforms and Power BI.

3. Promotional Campaign Management

• Managing activity grid across all channels.
• Aligning activities with demand cycles.
• Managing share and activity frequency.

4. Sales Team Support & Customer Relationship Management

• Preparing customer profiles including ambitions, target audiences, priorities (profitability or growth, penetration), growth targets, expectations, Nielsen vs. GPS shares, profitability, and cash considerations.
• Creating quarterly customer visit calendars.

5. Retail Execution & Merchandising Management

• Defining Must Stock List (MSL) via m2 or customer segmentation and identifying listing opportunities.
• Monitoring availability through B2B and Nielsen ND variables.

6. NPD & EPD Management (New and Existing Product Development)

• Developing Customer Entrance Plans.
• Managing end-to-end processes.

7. Value Chains & Budget Management

• Managing FY Trade Spend (TS) and Advertising & Promotion (A&P) budgets.
• Calculating investment ROI.

About You

To succeed in this role, you should have:

• A university degree in Engineering, Business, Economics, or related fields.
• At least 2 years of experience in Sales, Trade Marketing, or Shopper Excellence within FMCG.
• Excellent command of English.
• Advanced MS Office / Excel skills.
• Strong analytical and problem-solving abilities.
• Ability to collaborate with cross-functional teams.
• Excellent communication skills.
• Curiosity and willingness to learn and share knowledge.

About Us, We Offer, and What's Next

Working with us means being able to work in your own way—your style, development, and progression are up to you.

Our environment is fast-paced and challenging but filled with opportunities. You will work with renowned brands like Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and you can be yourself.

Be innovative and entrepreneurial—your impact might just surprise you. Join our movement for a healthier world. One Planet One Health BY YOU.

We offer

This is a visible role offering growth opportunities and end-to-end responsibilities to drive change and growth. You will gain diverse experience working with multiple stakeholders and develop your talent for a strong career path.

What’s next?

Visit our website at www.danone.com to learn more about us and how to join.

#LI-TU