Trade Marketing Manager

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If you are looking to make an impact, develop your career at pace, and be given the opportunity and freedom to be the best you, then this is an opportunity not to be missed. Our client is one of the UK's recent success stories, a brand that is reshaping a category, committed to promoting healthy living and creating products that their growing community loves.

With significant investment from well-known industry leaders and funds, they are poised for explosive growth over the next 5 years.

We’re looking for a Trade Marketing Manager to elevate our client’s retail execution, trade activations, and B2B marketing. This role focuses on impact at the point of purchase—ensuring the brand stands out on shelves, online, and in the hands of customers. You’ll develop and execute trade marketing strategies, launch high-impact sampling programs, and build brand love through in-store activations and community partnerships.

If you have a proven track record in CPG, retail activations, or shopper marketing and thrive in a fast-paced, high-growth brand, we want you on our team.

Where You’ll Spend Your Time:

UK Trade Marketing & Retail Activations (50%)

• Develop and execute trade marketing strategies across retail, B2B, and digital channels in collaboration with Sales and Brand teams.
• Lead the rollout of trade promotions, FSDUs, POS materials, and in-store activations to maximize visibility and sales.
• Create and manage trade assets (e.g., leaflets, digital content, shelf talkers) with support from the Brand team.
• Support UK retail launches with compelling in-store activations that drive sell-through and brand awareness.

B2B & Sampling Initiatives (25%)

• Lead UK sampling programs, including B2B launches and brand partnerships, to increase trial and conversion.
• Develop strategic sampling activations and community partnerships to introduce the brand to key audiences.
• Work with the Sales team to create marketing assets for B2B partners that help them promote and sell the brand effectively.

Community Building & Events (15%)

• Develop and grow the UK community through activations, in-store demos, and live events.
• Plan and execute UK trade activations that integrate with brand campaigns and foster deeper consumer engagement.
• Collaborate with the Brand team to amplify trade and community engagement across digital and offline channels.

Key Responsibilities:

• Own and implement the UK trade marketing plan, ensuring strong in-store visibility and impact.
• Develop compelling trade promotions, activations, and retail campaigns that drive conversions.
• Ensure POS materials, displays, and in-store promotions are executed flawlessly.
• Manage trade marketing budgets to ensure cost-effective, high-ROI activations.

Sampling & Brand Partnerships

• Lead sampling initiatives across B2B and direct-to-consumer channels to increase trial and conversion.
• Work with brand partners and retailers to develop sampling programs and promotional campaigns.
• Monitor performance of sampling initiatives and adjust strategies for maximum impact.

Retail & B2B Growth Support

• Support sales teams with trade marketing assets and retail launch plans.
• Ensure retail and B2B partners have the necessary tools, from marketing materials to digital content.
• Work with the Brand team to develop bespoke retail marketing campaigns aligned with larger brand goals.

Performance & Insights

• Track and report on key trade marketing metrics, ensuring continuous optimization.
• Stay ahead of industry trends, consumer behavior, and competitor activity in retail and trade marketing.
• Work closely with Sales and Brand teams to adapt strategies based on data and performance insights.

Who You Are:

• 3-5 years of experience in Trade Marketing, Shopper Marketing, or Brand Activation within a high-growth brand (CPG, health & wellness, challenger brands).
• Proven experience in in-store activations, POS development, promotional planning, and digital trade marketing.
• Experience managing sampling programs and community-driven marketing initiatives.
• Highly organized operator capable of juggling multiple campaigns and deadlines.
• Creative problem solver thriving in a fast-paced, entrepreneurial environment.
• A cross-functional team player comfortable working with Sales and Brand teams to drive trade success.