Trade Marketing Manager

JD.com Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

JD.com (JINGDONG) is seeking a platform-side Trade Marketing professional to lead category growth for our EMEA toy and consumer goods segment. You will own end-to-end trade marketing strategy, governance, and campaign execution to expand GMV and merchant activity.

You will design category rules, merchant incentives, and a sustainable budget, partnering with major brands to strengthen our platform category presence across the region.

Responsibilities

• Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories.
• Build and iterate standardized platform trade operation systems, including tiered merchant incentives and subsidy rules.
• Own the category promotion calendar aligned with EMEA shopping nodes based on campaigns and seasonality.
• Independently manage the EMEA category trade marketing budget, allocate by country and merchant tier, and analyze ROI.
• Drive in-depth trade cooperation with core brand merchants to lift conversion and sales.
• Monitor local market characteristics, iterate category trade strategies, and maintain competitiveness.
• Track GMV, transaction volume, merchant activity, and traffic efficiency to identify growth opportunities.
• Deliver weekly/monthly category trade performance reports and business reviews; collaborate cross-functionally.

Job description

Who We Are At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world. Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.

About The Team

You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

Job Summary

This is a platform-side trade marketing role focused on category growth, rather than brand-side marketing. The role owns end-to-end trade marketing strategy and operation for our EMEA toy and consumer goods category. You will build category trade rules, design merchant incentive mechanisms, manage category TPM budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.

Key Responsibilities

Category Trade Strategy & System Building

Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories. Build and iterate standardized platform trade operation systems, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants, to activate the overall category merchant ecosystem.

Category Campaign Planning & Execution

Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales. Combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns, boost overall category transaction volume, penetration and user consumption scale.

Category Trade Marketing Budget & ROI Management

Independently manage EMEA category trade marketing budget, complete scientific budget allocation by country, merchant tier and campaign scenario. Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category trade resources.

Key Merchant Trade Cooperation & Category Value Delivery

Drive in-depth trade cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands). Negotiate joint promotion plans, platform resource support and merchant matching investment. Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness.

Industry Insight & Competitive Strategy Iteration

Continuously monitor EMEA competing platforms’ category trade policies, merchant incentive rules and campaign gameplay. Analyze local market consumption characteristics, iterate our category trade strategies dynamically, and maintain the platform’s competitiveness in merchant attraction and category transaction scale.

Data-driven Category Growth Optimization

Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency. Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted trade marketing optimization solutions to drive steady improvement of category scale and quality.

Cross-functional Collaboration & Business Review

Collaborate with traffic operation, merchant operation, product, regional and compliance teams to ensure smooth policy and campaign implementation. Deliver weekly/monthly/quarterly category trade performance reports and business reviews to support data-based strategic decisions.

At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

About us

What started as one bold idea in China has grown into one of the world's most trusted technology and supply chain businesses. Today, JD.com (JINGDONG) serves more than 700 million customers, using technology, logistics and innovation to create smarter, faster and more connected experiences. From retail and logistics to technology, healthcare and beyond, we’re solving real-world challenges and making everyday life easier. As we continue to grow, so do the opportunities for the people who grow with us. Our global business Our teams work across 20+ countries and regions, building smarter supply chains and helping businesses and communities connect across borders. From technology hubs and retail operations to logistics networks and corporate teams, we're creating opportunities to learn, collaborate and make an impact on a global scale. Whether you're joining us in Europe, the Middle East, Asia or the Americas, you'll be part of one global team working towards a shared purpose. So let's do this. Let's deliver joy.