Trade Marketing Manager

Jingdong Development France; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

JD.com, a global technology and supply chain leader, seeks a platform-side trade marketing lead for the EMEA toy and consumer goods category. You will own the end-to-end trade marketing strategy and operations, building category rules, merchant incentives, and platform-level campaigns to drive GMV expansion and merchant activity.

You will design budget plans, analyze performance, and work with cross-functional teams to ensure successful execution across multiple markets in Europe, the Middle

Qualifications

• Experience in platform-level trade marketing strategy and operations.
• Ability to design merchant incentive schemes and growth policies.
• Proven track record of driving GMV growth and merchant engagement.

Responsibilities

• Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories.
• Build and operate platform trade systems, including merchant incentives and subsidy rules.
• Plan and execute category campaigns to boost transactions, penetration, and user growth.
• Manage the EMEA budget, allocate by country and merchant tier, and analyze ROI.
• Collaborate with cross-functional teams to ensure policy and campaign execution, with regular reviews.

Skills

Trade marketing

Category growth

Budget management

Data analysis

Cross-functional collaboration

Job description

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world's most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.

Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you'll have the space to shape the future with us.

About The Team

You'll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

Job Summary

This is a platform-side trade marketing role focused on category growth, rather than brand-side marketing. The role owns end-to-end trade marketing strategy and operation for our EMEA toy and consumer goods category. You will build category trade rules, design merchant incentive mechanisms, manage category TPM budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.

Key Responsibilities

• Category Trade Strategy & System Building Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories. Build and iterate standardized platform trade operation systems, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants, to activate the overall category merchant ecosystem.
• Category Campaign Planning & Execution Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales. Combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns, boost overall category transaction volume, penetration and user consumption scale.
• Category Trade Marketing Budget & ROI Management Independently manage EMEA category trade marketing budget, complete scientific budget allocation by country, merchant tier and campaign scenario. Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category trade resources.
• Key Merchant Trade Cooperation & Category Value Delivery Drive in-depth trade cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands). Negotiate joint promotion plans, platform resource support and merchant matching investment. Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness.
• Industry Insight & Competitive Strategy Iteration Continuously monitor EMEA competing platforms' category trade policies, merchant incentive rules and campaign gameplay. Analyze local market consumption characteristics, iterate our category trade strategies dynamically, and maintain the platform's competitiveness in merchant attraction and category transaction scale.
• Data-driven Category Growth Optimization Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency. Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted trade marketing optimization solutions to drive steady improvement of category scale and quality.
• Cross-functional Collaboration & Business Review Collaborate with traffic operation, merchant operation, product, regional and compliance teams to ensure smooth policy and campaign implementation. Deliver weekly/monthly/quarterly category trade performance reports and business reviews to support data-based strategic decisions.

At JD.com, we're committed to building a diverse and inclusive workplace where everyone