Trade Marketing Manager

JR United Kingdom; Derby; On-site; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise leader sur le marché recherche un Trade Marketing Manager pour développer des stratégies marketing innovantes qui soutiennent la croissance de la marque au sein des canaux commerciaux. Le candidat idéal aura 3 à 5 ans d'expérience dans le secteur, avec un bon sens analytique et des compétences en gestion de projet. Ce rôle comprend la gestion d'une petite équipe et nécessite une collaboration étroite avec divers départements pour garantir une exécution optimale des campagnes sur le terrain et en ligne.

Qualifications

• 3–5 ans d'expérience en trade marketing, idéalement dans les secteurs de la salle de bain ou de l'amélioration de l'habitat.
• Compréhension forte des canaux de vente au détail et du comportement des clients.
• Historique de campagnes commerciales impactantes.

Responsibilities

• Développer et mettre en œuvre des stratégies marketing ciblées pour soutenir les promotions.
• Collaborer avec les leaders des ventes pour concevoir des outils marketing spécifiques.
• Gérer la stratégie des salons et événements.

Skills

Stakeholder management

Project leadership

Analytical skills

Team leadership

Job description

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As Trade Marketing Manager, you will be responsible for developing and executing marketing strategies that support brand growth, customer engagement, and sales performance across the trade channel. From leading promotional campaigns to managing toolkits and trade events, this role is about delivering results that matter—while shaping how the brand shows up in-store and online.

Key Responsibilities

• Develop and implement targeted trade marketing strategies to support product launches, seasonal campaigns, and national promotions.
• Collaborate with sales leaders to design and deliver customer-specific marketing toolkits and POS materials.
• Own the trade show and events strategy—identifying opportunities, managing logistics, and delivering impactful presence.
• Build and maintain strong relationships with trade partners, enhancing brand visibility and loyalty.
• Track campaign performance and ROI, using data to inform future activity and investment decisions.
• Work closely with product, digital, brand and creative teams to ensure alignment across marketing touchpoints.
• Lead customer communications in line with the brand's tone and positioning.
• Manage and develop a small team while working cross-functionally with senior stakeholders.

What We're Looking For

• 3–5 years' experience in trade marketing, ideally in the bathroom, interiors, or home improvement sectors.
• A strong understanding of retail channels, customer behaviour and merchandising strategy.
• A track record of delivering trade campaigns that drive commercial impact.
• Excellent stakeholder management, project leadership, and analytical skills.
• A hands-on team leader with the ability to influence and drive change.