Town Planner -Associate Director (Infrastructure Planning)

Dentsu Aegis Network Ltd.; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading communications and marketing firm is seeking a key role responsible for the day-to-day management of brand campaigns for a major automotive client. The successful candidate will oversee campaign processes, ensure operational accuracy, and foster strong client relationships. Ideal applicants will have extensive experience in client relationship development and media planning, along with a desire to innovate and improve effectiveness in campaign strategies. This position offers the opportunity to influence significant marketing initiatives.

Qualifications

• Extensive experience in developing and nurturing client relationships.
• Proven track record in leading planning across various media channels.
• Experience in both brand and performance advertising is desired.

Responsibilities

• Lead the communications planning and day-to-day management of campaigns.
• Champion experimentation and deliver effective communications plans.
• Ensure operational and financial accuracy in client budgets.

Skills

Client relationship development

Campaign management

People management

Ad technology familiarity

Innovative thinking

Job description

This role plays a pivotal part in the day‑day management for one of our largest premium automotive clients. It serves as a key lead in delivering outstanding communications planning, supported by a Planning Manager, and is responsible for overseeing the end‑to‑end campaign process for our clients. This includes brand campaigns, product launches, seasonal initiatives, and tactical volume‑driving campaigns. Additionally, this role requires building and maintaining productive, successful relationships with our clients' partner agencies.

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Responsibilities

• Through developing a deep understanding of the clients' business & brand, lead the communications planning and day‑to‑day management of allocated brand, product and tactical campaigns.
• Responsible for championing iProspect's experimentation agenda and using our Media++ planning process to deliver effective & forward‑looking communications plans alongside outstanding client service.
• Ensure we deliver excellence in all aspects of the end‑to‑end campaign process, working closely with strategists and teams across all specialist channels so that all work we deliver for our clients is of the highest standard and that is upheld throughout the team.
• Be a role model for collaboration, showing that radical collaboration leads to better work, working with teams across all specialist areas to develop pioneering solutions that help accelerate the clients' business.
• Operational and financial accuracy are critical to this role in terms of ensuring our clients' budgets and plans are well managed and that we have POs and bill on time.
• Directly manage the planning team members below you (Planning Manager & Executive) and take responsibility and care for their career development.

Qualifications

• Extensive experience of developing and nurturing client relationships and leading planning across all media channels.
• Experience planning across multiple markets.
• Experience in both brand and performance advertising is desired.
• Practitioner experience in at least one performance media channel.
• Familiarity with ad technology, planning tools, and channel nuances.
• Experienced in people management.
• Desire to always be looking for a better, more effective way and a willingness & bravery to try something new, experimenting & innovating to drive greater future success for our clients and ourselves.