Title Merchandising Manager / Director, Programming / Product Marketing Manager

Aquent; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Aquent is seeking a Merchandising Manager/Director to enhance title visibility in a global entertainment company. This role involves strategic promotion, stakeholder collaboration, and data analysis to optimize audience engagement with movies and series. Candidates should possess strong analytical skills and a Bachelor’s degree, along with experience in promotional strategy and entertainment marketing.

Benefits

Health Plans

Paid Sick Leave

Retirement Plans

Free Training

Qualifications

• 6+ years in Promotional Strategy, Merchandising, or Entertainment Marketing.
• Strong analytical skills and ability to interpret data.

Responsibilities

• Champion title launches and ensure adherence to merchandising principles.
• Analyze local member behavior trends and refine promotional strategies.

Skills

Analytical Skills

Communication

Stakeholder Relationship-Building

Strategic Thinking

Education

Bachelor’s Degree

Tools

Data Analysis Tools

Content Management Systems

Job description

Join to apply for the Title Merchandising Manager / Director, Programming / Product Marketing Manager role at Aquent.

This role at a global entertainment company focuses on shaping how audiences discover movies and series. You will leverage your promotional strategy expertise to maximize title visibility and engagement, working across content, marketing, and product teams.

Responsibilities

• Champion title launches, ensuring adherence to merchandising principles and guidelines, especially for high-priority titles. Serve as a point of escalation and guidance for local teams.
• Master title merchandising dashboards and metrics, providing analysis and insights on title performance to various partners.
• Develop understanding of product behavior and support local teams on product-related questions.
• Analyze local member behavior trends and provide feedback to refine promotional strategies.
• Collaborate on title merchandising initiatives, facilitating feedback and approvals.
• Interpret promotional performance holistically, considering assets, setup, and product behavior.
• Share insights and recommendations to optimize promotional strategies.
• Educate local teams on product knowledge and regional insights.
• Act as escalation point for promotional performance questions and merchandising playbook clarifications.
• Represent product insights in external settings like creator meetings and industry presentations.
• Advocate for regional needs and contribute to global best practices.
• Provide input on partner ideas related to catalog and title merchandising programs.

Must-Have Qualifications

• 6+ years in Promotional Strategy, Merchandising, Product Management, or Entertainment Marketing, with experience launching episodic content digitally.
• Strong analytical skills and ability to interpret data, craft narratives, and ask insightful questions.
• Excellent communication skills for diverse audiences.
• Proven stakeholder relationship-building skills.
• Deep understanding of consumer behavior and entertainment discovery.
• Strategic, customer-centric thinking.
• Self-motivated, independent, and capable of working in ambiguous situations.
• Curiosity and eagerness to learn and stay updated with industry innovations.
• Bachelor’s degree.

Nice-to-Have Qualifications

• Experience with A/B testing and data analysis tools.
• Familiarity with content management systems (CMS).
• Experience working in a global or multinational organization.

About Aquent Talent: Connecting top marketing, creative, and design talent with leading brands, offering benefits like health plans, paid sick leave, retirement plans, and free training. We are an equal-opportunity employer committed to inclusivity and diversity.