TikTok Shop Growth Lead (Remote, High-Growth)

ScaleJet | eCommerce Recruitment agency; Birmingham; Remote; GBP 90,000 - 135,000; Full time

Job summary

FOLQS seeks a hands-on Senior TikTok Shop Growth Manager to own the US shop ecosystem end-to-end. You’ll drive GMV targets, manage a high-volume creator and affiliate engine, and ensure Seller Center health and FTC compliance from day one.

Top candidates have 3–5+ years scaling TikTok Shop for US brands in wellness or beauty, with AI-enabled workflows and data-driven performance metrics at the core of decision-making.

Qualifications

• 3–5+ years of hands-on experience scaling TikTok Shop for US D2C brands (in-house or agency).
• Prior success in supplements, health, wellness, or beauty is mandatory.
• Ability to run high-volume creator outreach (100+ outreaches/month) with tracking workflows.
• Hands-on across TikTok Creator Marketplace, Seller Center, and affiliate tools.
• Comfort navigating TikTok policy/FTC guidelines and Seller Center health metrics.
• AI-driven daily integration to accelerate outreach and reporting.
• Own metrics and performance with a data-driven mindset.

Responsibilities

• Own the US TikTok Shop growth strategy, GMV targets, and profitability.
• Build and manage a high-volume affiliate/creator engine and onboarding flow.
• Maintain Seller Center health, compliance, and dispute resolution processes.
• Develop FTC-compliant creator briefs, hooks, and UGC angles for impulse purchases.
• Identify and scale top-performing organic and affiliate content via Spark Ads/GMV Max.
• Leverage AI tools to automate creator sourcing, outreach, reporting, and briefs.

Skills

TikTok Shop growth

US D2C brands

Creator outreach

Affiliate management tools

Compliance awareness

AI integration

Data-driven

Tools

Modash

Social Snowball

GRIN

Aspire

Job description

FOLQS seeks a hands-on Senior TikTok Shop Growth Manager to own the US shop ecosystem end-to-end. You’ll drive GMV targets, manage a high-volume creator and affiliate engine, and ensure Seller Center health and FTC compliance from day one.

Top candidates have 3–5+ years scaling TikTok Shop for US brands in wellness or beauty, with AI-enabled workflows and data-driven performance metrics at the core of decision-making.