TikTok Shop - Category Ads Strategist, London

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a strategic Ads Strategist to drive ad revenue performance in the Home & Living and 3C industries. This role emphasizes a data-first mindset and collaboration with various teams to set actionable goals and optimize advertising performance. The ideal candidate will have a strong background in digital advertising, e-commerce, and analytical skills to convert data into actionable insights. Join a dynamic team that reinvents strategies to meet client demands and contributes to the growth of Home and Electronics merchants. This is a fantastic opportunity to make a significant impact in a rapidly evolving industry.

Qualifications

• Understanding or interest in TikTokShop and eCommerce.
• Experience in digital advertising and platform monetization.

Responsibilities

• Develop quarterly ad revenue targets based on industry trends.
• Track key metrics and propose optimization strategies.
• Provide training to enhance advertising understanding.

Skills

Digital Advertising

Data Analysis

E-commerce Ads

Ad Tech Tools

Problem-Solving

Self-Motivation

Analytical Skills

Job description

TikTok Shop - Category Ads Strategist, London, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

84b419451b61

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

The Home and Electronics Strategy team's goal is to build strategies to support Home and Electronics merchants' growth. This includes policy building, data analysis, merchant management, and special projects. Our team constantly reinvents our methods to meet stakeholder and client demands. We are seeking a results-driven and strategic ads strategist to own ad revenue performance in the Home & Living and 3C industries. This role requires strong planning, a data-first mindset, and a deep understanding of advertising operations to drive growth through effective target setting, strategic execution, and collaboration with category CM&AMs, the ads team, and GBS team.

Key Responsibilities:

1. Ads Revenue Planning & Goal Setting: Develop quarterly ad revenue targets based on industry trends, margins, take rate, ROAS; break down goals into actionable metrics and align with CM&AMs.
2. Resource Mobilization & Incentive Design: Use internal resources, policies, and incentives to stimulate merchant advertising; work with CM&AMs to increase advertising penetration and engagement.
3. Advertising Performance Monitoring & Optimization: Track key metrics like attainment rate, ROAS, TR; identify risks; propose and execute optimization strategies.
4. Insights & Analysis: Produce performance reviews, ad insights, and merchant growth analyses; suggest optimizations for different advertising products/tools.
5. Training: Provide training to CM&AMs to enhance their advertising understanding and operations capabilities.

Work abroad.

Minimum Qualifications:

• Understanding or interest in TikTokShop and eCommerce
• Experience in digital advertising, platform monetization, or e-commerce ads
• Familiarity with ad tech tools
• Strong analytical skills to convert data into insights

Preferred Qualifications:

• Problem-solving with data and analytical experience
• Self-motivated and able to prioritize
• Experience or interest in eCommerce
• Results-oriented with ownership mentality

Please note that if you are not a passport holder of the country for the vacancy, you might need a work permit. Check our Blog for more information.

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Created on 05/05/2025 by TN United Kingdom