Platform Campaigns Project Manager – TikTok Shop (Third Party Associate)

TikTok; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

TikTok is seeking a Platform Campaigns Project Manager to own end-to-end mega and payday campaigns for TikTok Shop UK & IE, driving GMV through integrated marketing, creator collaboration, and platform-wide campaign innovation.

You'll partner with Product, Marketing, Analytics, and cross-functional teams to deliver scalable methodologies, manage budgets, analyze performance, and translate insights into growth opportunities.

Qualifications

• 3+ years in e-commerce, performance marketing, or campaign strategy with large campaigns.
• Proven budget ownership and P&L experience.
• Strong quantitative forecasting and data-driven decision making.
• Ability to influence cross-functional stakeholders without direct authority.
• Thrives in fast-paced, ambiguous environments with tight timelines.
• Educated to bachelor level or above in relevant fields.

Responsibilities

• Lead end-to-end planning and execution of mega and payday campaigns for TikTok Shop UK & IE.
• Develop full-funnel strategies spanning traffic, creator collaboration, content, and subsidies.
• Build scalable playbooks to support GMV growth and category penetration.
• Own delivery timelines, stakeholder comms, milestones and risk management.
• Run performance analyses on GMV, ROI, traffic, and content conversion.
• Spot seasonal/trend opportunities and translate into scalable growth plans.

Skills

Campaign management

Budget management

Data analysis

Cross-functional collaboration

Forecasting

Communication skills

Strategic thinking

Education

Bachelor's degree or higher

Tools

Excel

SQL

Job description

Responsibilities

Our Platform Campaigns team owns the biggest commercial moments on TikTok Shop UK & IE - the major mega and payday campaigns that drive the platform's most significant GMV each month. These are high-visibility, high-stakes moments that bring together creators, sellers, and millions of shoppers, and they sit at the centre of how TikTok Shop grows in the region.

This role reports into the Platform Campaigns Lead and works across Product, Category, Creator Operations, Marketing, Strategy, and Data Analytics teams, as well as international and HQ stakeholders.

As a Platform Campaigns Project Manager, you will lead the end-to-end strategy and execution of TikTok Shop UK & IE's flagship campaigns, driving commercial growth through integrated marketing, creator-ecosystem collaboration, and platform-level campaign innovation. You'll combine sharp strategic thinking with structured problem-solving, strong data analysis, and the cross-functional influence needed to build scalable campaign methodologies and deliver measurable commercial impact.

Responsibilities

• Lead the planning and execution of large-scale mega and payday campaigns across TikTok Shop UK & IE, ensuring alignment with platform objectives and category priorities.
• Develop full-funnel campaign strategies spanning traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimisation.
• Build scalable methodologies, frameworks, and operational playbooks that support GMV growth, product incubation, and category penetration.
• Own campaign delivery end to end - timelines, stakeholder communications, execution milestones, and risk management - in a fast-paced, often ambiguous environment.
• Run in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion, translating data into clear optimisation recommendations.
• Surface seasonal and viral trends through market, user, and competitive analysis, and turn them into scalable growth opportunities for these business-critical moments.

Qualifications

Minimum Qualifications

• 3+ years of experience in e-commerce, performance marketing, campaign strategy, or management consulting, preferably within platform or marketplace ecosystems or fast-growing internet companies -including proven experience owning large-scale campaigns or major commercial moments end to end, with significant GMV or budget at stake.
• Demonstrated experience managing large and complex budgets, ideally $1M+, with P&L management.
• Strong quantitative skills - comfortable building forecasts, interrogating performance data, and using it to make decisions (Excel and/or SQL or similar).
• A track record of influencing and aligning cross-functional stakeholders without direct authority.
• Comfort operating in fast-paced, ambiguous environments with shifting priorities and tight timelines.
• Excellent structured problem-solving and communication skills.
• Educated to bachelor's degree level or above, ideally in Business, Economics, E-commerce, Marketing, Communications, or a related field.

Preferred Qualifications:

• Familiarity with TikTok Shop, social commerce, or the creator economy.
• Knowledge of the local UK/IE retail and e-commerce market.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.