The Orange Tree Theatre

Arts Council England; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Orange Tree in London seeks a Director of Marketing, Audiences and Sales to lead a merged department spanning marketing, audiences, ticketing and front of house, shaping strategy to attract and retain audiences and maximise earned income. You will work with senior leaders to integrate these functions and deliver ambitious campaigns that reflect the theatre's artistic identity.

The role requires strong leadership, strategic thinking and relationship building with external partners, donors and

Responsibilities

• Working closely with the Artistic Director and Executive Director, and alongside other members of the Senior Leadership Team, the Director of Marketing, Audiences and Sales will lead everything the Orange Tree does to attract, understand, welcome, engage and retain audiences.
• They will develop and deliver ambitious strategies which support the theatre's artistic ambitions, strengthens our relationship with audiences and maximises earned income.
• The Director will be a strategic leader and highly effective people manager, guiding a merged department.

Job description

This new role is focused on optimising earned income and the customer experience, bringing together marketing, sales, ticketing, audience development, customer experience, communications and audience insight, ensuring that these areas work as one connected strategy rather than as separate f

Job Description

Senior Leadership
Work closely with the Artistic Director and Executive Director as part of the senior management team, contributing to organisational strategy, business planning and budgeting.
Lead the integration of marketing, box office and front of house.
Represent the Orange Tree externally and develop relationships with relevant sector networks and partners.

Sales and Earned Income
Lead pricing, capacity and sales strategies to maximise earned income while maintaining accessible ticket availability.
Oversee the transition to a daytime box office in our new front of house space
Monitor sales performance, respond proactively to opportunities and challenges, and maximise income through limited dynamic pricing.
Develop profitable trading opportunities, including bar and merchandise sales.

Marketing and Campaigns
Lead the overall marketing and communications strategy, delivering campaigns that reflect the OT's ambition and identity alongside the Marketing Manager.
Lead strategic onsale activity, overseeing ticketing, priority booking, artwork, copy and staffing requirements.
Oversee digital marketing, website, social media and content strategy.
Lead press nights, celebrations and fundraising events in collaboration with the Development Director.

Front of House and Customer Experience
Develop strategies for effective use of front‑of‑house spaces, balancing box office, reception, staff and performance needs.
Collaborate across departments to ensure front‑of‑house operations are creative, safe and effective.

Audience Development and Engagement
Work with the Development Director to enhance donor cultivation, stewardship and pathways to giving.
Grow audience loyalty, booking frequency and engagement with new and under‑represented audiences, including Under‑30s and £1 ticket schemes.

Audience Insight and Data
Promote evidence‑based decision‑making through effective use of Spektrix, reporting and dashboards providing sales, marketing and audience insight.

Job Requirements

The right candidate will ideally have experience of marketing, communications, ticketing and front of house, but will first and foremost be a highly effective leader capable of running a new merged department ultimately responsible for over forty people and, crucially, every customer's first contact with the OT.

For further information, please refer to the job pack.

Job Responsibilities

Working closely with the Artistic Director and Executive Director, and alongside other members of the Senior Leadership Team, the Director of Marketing, Audiences and Sales will lead everything the Orange Tree does to attract, understand, welcome, engage and retain audiences. They will develop and deliver ambitious strategies which support the theatre's artistic ambitions, strengthens our relationship with audiences and maximises earned income.

The Director of Marketing, Audiences and Sales will be both a strategic leader and a highly effective people manager.

A key priority will be to build on the opportunities created by OT: Open to Everyone: ensuring that our newly improved building and facilities help us welcome more people, provide an excellent customer experience and develop deeper relationships with our audiences.

• Job Title: Director of Marketing, Audience and Sales
• Hours: Full time
• Artform: Theatre
• Role: Marketing & Digital
• Contract: Permanent
• Location: London

We are an equal opportunities employer and we welcome applications from those traditionally underrepresented in the arts, as well as candidates who may be returning to work after a pause in their career.