Test, Experiment & Learn Senior Manager (Marketing)

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 83,000 - 123,000; Full time

Job summary

A major banking institution is seeking a Senior Manager to lead its Test, Experiment & Learn agenda in marketing. The successful candidate will analyze marketing experiments and translate statistical insights into impactful marketing strategies. Candidates should have proven experience in analytics, statistical testing, and excellent communication skills. This position offers competitive benefits and a hybrid working model.

Benefits

Flexible working options

Health initiatives

Diversity and inclusion programs

Qualifications

• Proven experience in a senior analytics or experimentation role within marketing.
• Strong expertise in statistical testing, hypothesis testing, confidence intervals, and significance testing.
• Hands-on experience designing and analyzing A/B and multivariate tests across digital and CRM channels.

Responsibilities

• Lead the development and execution of the Test & Learn strategy across all channels.
• Design and implement statistically sound experiments (e.g., A/B tests, multivariate tests).
• Analyze test results and translate findings into actionable insights.

Skills

Statistical testing

Data analysis

Communication skills

Tools

Google Analytics

Adobe Analytics

Job description

End Date

Tuesday 09 September 2025

Salary Range

£104,686 - £123,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Job Description

JOB TITLE: Test, Experiment & Learn Senior Manager (Marketing)

SALARY: £83,400pa to £123,000pa (dependent on location and experience) plus an extensive benefits package.

LOCATION: London, Bristol, Edinburgh, Leeds, Halifax, or Chester.

HOURS: 35 hours, full time.

WORKING PATTERN: Our work style is hybrid, involving at least two days per week, or 40% of your time, at one of the listed hubs.

Why Lloyds Banking Group?

We are evolving by investing in our people, data, and technology to meet the needs of our 26 million customers. We embrace collaborative, agile working to deliver the best outcomes for colleagues, customers, and businesses. Join us on our journey!

Want to hear more?

We’re seeking a data-savvy, insight-driven Senior Manager – Test, Experiment, and Learn to join our Marketing team. This is a unique opportunity to lead marketing experiments that shape customer engagement. If you’re passionate about data-driven decisions and have a strong foundation in statistical testing, we’d love to hear from you.

About the Role

You will lead our marketing experimentation agenda—fostering a culture of continuous learning and evidence-based decision-making. You’ll work across digital, CRM, and ATL channels to design tests, analyze results, and generate insights to improve campaigns and customer outcomes.

You’ll collaborate with media and creative agencies, as well as marketing and channel leads, to ensure our marketing activities are measurable, optimized, and impactful.

Key responsibilities

• Lead the development and execution of the Test & Learn strategy across all channels, campaigns, and brands.
• Design and implement statistically sound experiments (e.g., A/B tests, multivariate tests).
• Define success metrics, control groups, and sample sizes to ensure validity.
• Analyze test results and translate findings into actionable insights.
• Build frameworks to scale experimentation across marketing functions.
• Partner with BI, analytics, data science, and platform teams for data accuracy and reporting.
• Promote a culture of experimentation by coaching stakeholders and fostering curiosity.
• Present insights and recommendations to senior leadership for strategic decisions.

About you

• Proven experience in a senior analytics or experimentation role within marketing.
• Strong expertise in statistical testing, hypothesis testing, confidence intervals, and significance testing.
• Hands-on experience designing and analyzing A/B and multivariate tests across digital and CRM channels.
• Familiarity with ATL measurement techniques, including econometrics and brand tracking.
• Experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4).
• Excellent communication skills, capable of explaining complex statistical concepts to non-technical audiences.

About working for us

We are committed to diversity and inclusion, creating an environment where everyone feels they belong. We have set goals on diversity in senior roles, offer health initiatives, and encourage applications from underrepresented groups. We are disability confident and provide reasonable adjustments during recruitment.

If you’re excited to join our team, we want to hear from you!

At Lloyds Banking Group, we’re driven by a purpose: to help Britain prosper. Our colleagues focus on making a difference for customers, businesses, and communities. Join us to shape the future of financial services and develop your career.

We protect your data: we only ask for confidential or sensitive information during formal interviews or after accepting an offer, with clear explanations provided.

We foster a values-led culture and aim to build a diverse workforce that reflects our communities, where all colleagues can make a meaningful impact.