Technical Senior SEO Specialist

YOOX NET-A-PORTER GROUP; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading luxury e-retail company seeks a Technical Senior SEO Specialist to enhance their online presence and performance. In this mid-senior level role, you will lead technical SEO strategies, collaborate with development teams, and optimize the websites for top search engine performance, focusing on luxury e-commerce.

Qualifications

• 3-4 years experience as a Technical SEO Specialist.
• Strong proficiency with technical SEO tools.
• In-depth understanding of SEO principles.

Responsibilities

• Conduct technical SEO audits and implement strategies.
• Collaborate with web development to integrate SEO best practices.
• Monitor website performance metrics using various tools.

Skills

Analytical Skills

Problem Solving

Communication

Tools

Google Search Console

Screaming Frog

Schema.org

Lighthouse

Job description

TECHNICAL SENIOR SEO SPECIALIST

The Role:

We are seeking a highly analytical and detail-oriented Technical SEO Specialist to join our growing SEO team. This critical role will be responsible for ensuring the optimal crawlability, indexability, and performance of our luxury e-retail websites. The ideal candidate will possess deep technical SEO expertise, a strong understanding of web development principles, and a passion for the luxury e-commerce space.

Responsibilities:

• Conduct comprehensive technical SEO audits to identify and diagnose website issues impacting search engine performance (e.g., crawl errors, indexing problems, site architecture issues, Core Web Vitals).
• Develop and implement technical SEO strategies to improve site health, crawl budget efficiency, page speed, and overall organic search rankings.
• Collaborate closely with our web development and IT teams to ensure SEO best practices are integrated into all website changes, redesigns, and new feature launches.
• Lead the technical SEO aspects of website migrations, including planning, execution, and post-migration monitoring to ensure a smooth transition and minimal impact on organic performance
• Manage and optimize XML sitemaps, robots.txt files, and other directives to guide search engine crawlers effectively.
• Implement and manage structured data (Schema.org markup) to enhance rich snippets and improve search engine understanding of our content.
• Monitor and report on website performance metrics, including Core Web Vitals, site speed, and crawl statistics, using tools like Google Search Console, Lighthouse, and other relevant platforms.
• Oversee the implementation of redirects, canonical tags, and hreflang tags for international SEO strategies.
• Ensure our website is optimised for mobile-first indexing and provides an exceptional mobile user experience.
• Provide clear, actionable technical recommendations to development teams and stakeholders, translating complex SEO concepts into understandable terms.

Requirements:

• Proven experience (3-4 years) as a Technical SEO Specialist, preferably within an e-commerce or luxury retail environment.
• Proven experience managing the technical SEO aspects of website migrations.
• In-depth understanding of search engine crawling, indexing, and ranking factors.
• Strong proficiency with technical SEO tools such as Google Search Console, Screaming Frog, OnCrawl, Lighthouse, and other site audit tools.
• Familiarity with web development languages and frameworks (e.g., HTML, CSS, JavaScript, React, etc.) and their impact on SEO.
• Experience with implementing and validating structured data (Schema.org).
• Knowledge of server-side SEO considerations (e.g., server logs, caching, CDN).
• Excellent analytical and problem-solving skills.
• Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
• A keen interest in the luxury e-retail industry and an understanding of its unique requirements.
• Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation.

Bonus Points:

• Proficiency in SQL for SEO data analysis.
• Experience with Python for SEO data manipulation and automation.
• Familiarity with data visualization tools.
• Knowledge of applying statistical methods to SEO data.

YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly. Experience Level: Mid-Senior level Workplace Type: Hybrid