Technical Sales Executive UK

EDITED; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Remote/hybrid work options

25 days annual leave + holidays

Healthcare via SimplyHealth Cash Plan

Flexible working policy

Season Ticket Loan

Cycle to Work scheme

Employee Assistance Programme

Employee Referral Programme

Gifts for life events

Find out more here: edited.com/careers

Job summary

EDITED, the world’s leading AI-driven retail intelligence platform, is seeking a Technical Sales Executive to join the new logo sales team. Reporting to the CRO, you will own full-cycle enterprise sales, focusing on technically-led accounts where API and MCP server integrate with existing stacks.

In this role you will present compelling proposals, navigate complex negotiations with legal and finance, and forecast pipeline while building relationships with C-level and engineering stakeholders

Qualifications

• Proven track record in enterprise sales.
• Experience selling complex software, API, data or AI/ML products to large organisations.
• Comfortable in technical conversations about integrations, APIs, data pipelines or agentic AI tooling.
• The ability and willingness to learn, develop and immerse yourself in the solution.
• Deep understanding of the SaaS market and the unique challenges and opportunities it presents.
• Exceptional communication and presentation skills, both written and verbal, across commercial and technical audiences.
• Willingness to travel within the EMEA region as needed.
• Has the ability to accurately gauge, understand and report on where the prospect is within the sales process.

Responsibilities

• Develop and deliver presentations and proposals that clearly articulate the value proposition of our solutions to both commercial and technical audiences.
• Run early technical conversations, walking a prospect's Data or Engineering lead through how our API and MCP server work, confidently.
• Negotiate and close complex sales deals, working closely with internal teams (legal, finance, P&E) to ensure smooth contract execution.
• Develop and deliver outbound activity to target accounts that results in engagement, including technical personas who don't respond to a standard commercial pitch.
• Accurately forecast sales pipeline and revenue on a regular basis.
• Maintain up-to-date knowledge of industry trends, competitor activities, customer needs, and how AI/API/MCP capabilities are actually being evaluated by technical buyers.
• Conduct in-depth discovery calls and needs assessments to understand clients' business challenges and objectives.
• Build and maintain strong relationships with C-level executives and technical decision-makers within target accounts.
• Continually learn and develop with respect to EDITED's solution, technology, sales techniques and industry news and trends.
• Manage the entire sales cycle from lead generation to deal closure, ensuring a positive customer experience throughout.

Skills

Enterprise sales

Complex software

APIs & data

SaaS market knowledge

Communication skills

Job description

About EDITED

EDITED is the world’s leading AI-driven retail intelligence platform. We empower the world’s most successful brands and retailers with real-time decision making power.

By connecting internal business and external market data, EDITED infuses intelligence into every retail decision. We help retailers increase margins, generate more sales, and drive better business outcomes through AI-powered market and enterprise intelligence that fuels automation.

At EDITED, we foster a dynamic and inclusive culture where creativity thrives and collaboration is at the heart of everything we do. Our environment is dynamic and supportive, encouraging team members to take initiative, innovate, and continuously grow. We value diversity, transparency, and a shared commitment to excellence, creating a workplace where everyone's voice is heard and contributions are recognised.

We believe that achieving a positive work-life balance is key to driving innovation and success. Our flexible working options—including hybrid working, flexible hours and a work from anywhere policy—empower our team to perform at their best.

The Opportunity

An opportunity to join the new logo sales team as a Technical Sales Executive. Reporting to the CRO, you'll be part of a small team focused on new logo acquisition, with a specific focus on accounts where the buyer or key champion is technical: Data, Engineering, Product or Ecommerce tech leads evaluating how EDITED's API and MCP server plug into their existing stack.

You'll still run a full sales cycle end to end. This isn't a pre-sales or Sales Engineering role, it's still full-cycle, quota-carrying sales. The difference is who you're credible in front of on the first call.

What You'll Be Doing As A Technical Sales Executive

• Develop and deliver compelling presentations and proposals that clearly articulate the value proposition of our solutions to both commercial and technical audiences

• Run early technical conversations, walking a prospect's Data or Engineering lead through how our API and MCP server work, confidently

• Negotiate and close complex sales deals, working closely with internal teams (legal, finance, P&E) to ensure smooth contract execution

• Develop and deliver outbound activity to target accounts that results in engagement, including technical personas who don't respond to a standard commercial pitch

• Accurately forecast sales pipeline and revenue on a regular basis

• Maintain up-to-date knowledge of industry trends, competitor activities, customer needs, and how AI/API/MCP capabilities are actually being evaluated by technical buyers

• Conduct in-depth discovery calls and needs assessments to understand clients' business challenges and objectives

• Build and maintain strong relationships with C-level executives and technical decision-makers within target accounts

• Continually learn and develop with respect to EDITED's solution, technology, sales techniques and industry news and trends

• Manage the entire sales cycle from lead generation to deal closure, ensuring a positive customer experience throughout

What We're Looking For In A Technical Sales Executive

Essential:

• Proven track record of success in enterprise sales

• Experience selling complex software, API, data or AI/ML products to large organisations

• Comfortable in technical conversations about integrations, APIs, data pipelines or agentic AI tooling. You don't need to write code, but you need to not get out of your depth

• The ability and willingness to learn, develop and immerse yourself in the solution

• Deep understanding of the SaaS market and the unique challenges and opportunities it presents

• Exceptional communication and presentation skills, both written and verbal, across commercial and technical audiences

• Highly motivated and results-oriented with a strong sense of urgency

• Willingness to travel within the EMEA region as needed

• Has the ability to accurately gauge, understand and report on where the prospect is within the sales process

Desirable:

• Experience working in the Retail industry

• Background in Sales Engineering, Solutions Consulting or a technical role before moving into sales

What We Offer You As A Technical Sales Executive

We value our team and to attract exceptional people, we offer an excellent package! This year, we were recognised as one of the top companies to work for in the UK.

• At EDITED we are set up to work remotely and can also offer hybrid working via our London and Sofia offices

• Enhanced parental leave policy

• 25 days annual leave + public holidays (and an extra day for every year at EDITED)

• Healthcare via SimplyHealth Cash Plan

• You can utilise our flexible working policy to ensure you can work around your schedule

• Season Ticket Loan & Cycle to Work schemes

• Access to an Employee Assistance Programme

• Employee Referral Programme

• Gifts for work anniversaries and big life events

• Find out more here: https://edited.com/careers/

At EDITED, we do not use AI to source, screen, or make decisions about candidates - every hiring decision is made by our team. We use Ashby, our applicant tracking system, which includes some automation for scheduling interviews and sending routine emails. We aim to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.