Technical CRM Specialist

Zealous Agency; Birmingham; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Car allowance

Bonus

Job summary

Zealous Agency is recruiting a Technical CRM Specialist to lead a major digital programme across a large retail estate. You will own the CRM strategy, turn guest data into targeted revenue and lead cross-functional teams including agencies to deliver measurable commercial outcomes.

You'll drive the rollout of a new activation platform across email, push, paid media, social, web and app, while piloting agentic AI and automation-led workflows to maximise revenue and performance.

Qualifications

• Deep experience turning guest data into revenue via CRM.
• Strong commercial sense; evidence of revenue impact.
• Interest in AI-driven marketing and automation.

Responsibilities

• Own CRM strategy and delivery roadmap to drive revenue growth.
• Lead rollout of a digital activation platform across channels.
• Define pilot AI/automation-led ways of working.
• Own commercial narrative and track delivery against targets.
• Lead cross-functional teams and agency partners for outcomes.
• Foster test-and-learn culture across digital channels.

Skills

CRM strategy

Data-driven revenue growth

AI & automation enthusiasm

Stakeholder leadership

Multi-channel marketing

Tools

CRM platforms

Job description

£55k to £65k plus car allowance and bonus (£75k package)

Ready to shape the future of digital revenue, personalisation and agentic AI-led guest engagement?

A leading retail chain is looking for a Technical CRM Specialist with focus on customer revenue to lead a major new digital programme across its significant estate.

This is a strategic, commercially focused role with real scope to shape how the business uses guest data, AI, personalisation and technology to drive measurable revenue growth.

You’ll:

• Own the CRM strategy and delivery roadmap, turning guest data into targeted, multi-channel revenue growth.
• Lead the rollout and scaling of a new digital activation platform across email, push, paid media, social, web and app.
• Define and pilot new agentic AI and automation-led ways of working.
• Own the commercial narrative, tracking delivery against ambitious targets.
• Lead cross-functional teams and agency partners, translating complex technology and data into clear commercial outcomes.
• Drive a test-and-learn culture across digital channels, continually optimising performance.

We’re looking for someone with:

• Deep experience in guest/customer data, personalisation and revenue optimisation.
• Strong commercial and financial acumen, with a track record of turning data into measurable value.
• Genuine enthusiasm for AI, automation and emerging marketing technology.
• Strong stakeholder and agency leadership skills.
• Experience across multiple digital activation channels and ideally within hospitality, retail or another multi-site environment.

This is a high-impact opportunity to establish yourself as the go-to commercial CRM specialist, with potential to progress into a Head of role as the programme scales.