Technical CRM Automation Manager

ZipRecruiter; Leicester; Hybrid; GBP 60,000 - 69,000; Full time

Job summary

Une entreprise en forte croissance, soutenue par le secteur privé, recherche un Technical CRM Automation Manager pour optimiser ses campagnes de marketing automatisé. Ce rôle clé implique la gestion de plateformes techniques, l'analyse des performances et la collaboration avec des équipes diverses. Le candidat idéal doit avoir une solide maîtrise de Braze et des compétences avérées en stratégie marketing basée sur les données.

Qualifications

• Expérience avérée en CRM automation ou lifecycle marketing.
• Expertise avancée en Braze pour email, push, et in-app.
• Compréhension approfondie de Liquid logic et journey logic.
• À l'aise avec la gestion des intégrations API.

Responsibilities

• Construire et maintenir des campagnes CRM multi-canaux avec Braze.
• Gérer la segmentation et les déclencheurs basés sur les événements.
• Analyser la performance des campagnes et réaliser des tests A/B.
• Travailler en étroite collaboration avec les parties prenantes pour aligner le CRM avec les objectifs commerciaux.

Skills

CRM automation

lifecycle marketing

Braze expertise

API connections

Analytical skills

Job description

Job Description

Technical CRM Automation Manager

Location: Leicester (Hybrid – 2 days per week onsite)

Salary: £60,000 + 5% Bonus

The Company

A fast-scaling, private-equity backed consumer membership business is looking to strengthen its CRM capability with a technical lead. The platform provides exclusive benefits and discounts to a large, loyal user base and has expanded significantly across multiple verticals in recent years. Backed by ongoing investment in digital and CRM infrastructure, the company is focused on enhancing member engagement through personalised, data-driven marketing.

The Role

This is a hands-on Technical CRM Automation Manager role, responsible for building and optimising lifecycle campaigns across email, push, and in-app. You’ll lead CRM execution within Braze—owning API integrations, dynamic content logic, and data feeds—while working cross-functionally with analytics and commercial teams to deliver results against key engagement KPIs.

Key Responsibilities:

• Build and maintain multi-channel CRM journeys using Braze
• Manage segmentation, Liquid logic, event-based triggers, and Connected Content
• Oversee technical platform elements including API integrations and data feed maintenance
• Analyse campaign performance and execute A/B testing for ongoing optimisation
• Work closely with stakeholders to align CRM with broader growth and retention goals

Skills & Experience:

Essential:

• Proven experience in CRM automation or lifecycle marketing
• Advanced hands-on Braze expertise across email, push, and in-app
• Deep understanding of Liquid logic, modular templates, and journey logic
• Comfortable managing API connections and technical CRM integrations
• Analytical with a track record of improving performance through testing

Desirable:

• Familiarity with CDPs and broader marketing technology stack
• Experience in loyalty, membership, or subscription-based business models
• Understanding of trading performance and commercial marketing metrics

Interview Process:

1. Virtual interview (45 mins)
2. In-person interview with CRM case study
3. Optional final session before offer

How to Apply

Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for more information.