Technical CRM Automation Manager

JR United Kingdom; Coventry; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A fast-scaling, private-equity backed consumer membership business seeks a Technical CRM Automation Manager to enhance their CRM capabilities. The role involves managing lifecycle campaigns through Braze and optimizing campaigns to improve user engagement driven by data analytics.

Qualifications

• Proven experience in CRM automation or lifecycle marketing.
• Advanced hands-on Braze expertise.
• Deep understanding of Liquid logic and journey logic.

Responsibilities

• Build and maintain multi-channel CRM journeys using Braze.
• Manage segmentation and event-based triggers.
• Analyse campaign performance and execute A/B testing.

Skills

CRM automation

Lifecycle marketing

Braze expertise

Liquid logic

API management

Analytical skills

Marketing technology stack

Job description

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Technical CRM Automation Manager, coventry

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Client:

Location:

coventry, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Technical CRM Automation Manager

Location: Leicester (Hybrid – 2 days per week onsite)

The Company

A fast-scaling, private-equity backed consumer membership business is looking to strengthen its CRM capability with a technical lead. The platform provides exclusive benefits and discounts to a large, loyal user base and has expanded significantly across multiple verticals in recent years. Backed by ongoing investment in digital and CRM infrastructure, the company is focused on enhancing member engagement through personalised, data-driven marketing.

The Role

This is a hands-on Technical CRM Automation Manager role, responsible for building and optimising lifecycle campaigns across email, push, and in-app. You’ll lead CRM execution within Braze—owning API integrations, dynamic content logic, and data feeds—while working cross-functionally with analytics and commercial teams to deliver results against key engagement KPIs.

Key Responsibilities:

• Build and maintain multi-channel CRM journeys using Braze
• Manage segmentation, Liquid logic, event-based triggers, and Connected Content
• Oversee technical platform elements including API integrations and data feed maintenance
• Analyse campaign performance and execute A/B testing for ongoing optimisation
• Work closely with stakeholders to align CRM with broader growth and retention goals

Skills & Experience:

• Proven experience in CRM automation or lifecycle marketing
• Advanced hands-on Braze expertise across email, push, and in-app
• Deep understanding of Liquid logic, modular templates, and journey logic
• Comfortable managing API connections and technical CRM integrations
• Analytical with a track record of improving performance through testing
• Familiarity with CDPs and broader marketing technology stack
• Experience in loyalty, membership, or subscription-based business models
• Understanding of trading performance and commercial marketing metrics

Interview Process:

• Virtual interview (45 mins)
• In-person interview with CRM case study
• Optional final session before offer

How to Apply

Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for more information.