Talent Acquisition Enablement & Programs Manager

Primark Stores Limited; Reading; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave + bank holidays (+5)

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark Stores Limited is seeking a Talent Acquisition Enablement & Programs Manager to elevate recruitment capabilities across the business. You will own the CRM and drive proactive talent pooling while partnering with Employer Brand to optimize TA workflows.

The role emphasizes senior-hiring approaches and scalable programs to support internal mobility and referrals. You will lead design efforts for assessment frameworks, enablement initiatives, and adoption of AI-enabled recruitment tools,

Qualifications

• 5+ years in talent acquisition with end-to-end hiring experience in high-volume settings.
• Hands-on experience with CRM systems and talent pooling to build proactive pipelines.
• Experience designing recruitment programmes, playbooks and enablement initiatives.
• Strong project management, planning and execution across multiple initiatives.
• Solid understanding of sourcing strategies, structured interviewing and recruitment tech including AI-enabled solutions.
• Strong stakeholder and change management skills with data-driven decision making.

Responsibilities

• Own and manage the recruitment CRM, partnering with Employer Brand to embed its use across TA workflows and drive proactive talent pooling strategies.
• Support recruitment teams in activating talent pools through targeted engagement campaigns, using data and workforce insights to improve reach and effectiveness.
• Lead the design of structured assessment frameworks aligned to job families and competencies, enhancing hiring quality and reducing bias.
• Partner with Talent Assessment teams and vendors for senior hiring and internal promotions, ensuring seamless integration into hiring workflows.
• Drive adoption of AI-enabled recruitment tools and provide training to TA Specialists and hiring managers on sourcing and interviewing best practices.
• Develop and maintain the Talent Acquisition playbook and lead hiring programmes (internal mobility, referrals, employee advocacy) to enable scalable recruitment.

Skills

Talent acquisition

CRM systems

Talent pooling

Program design

Project management

Sourcing strategies

Stakeholder management

AI recruitment tools

Tools

CRM systems

ATS platforms

AI recruitment tools

Job description

Talent Acquisition Enablement & Programs Manager

Because we strive to put people first. Culture, our way.

What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You'll Get

The work you do shapes the impact we have. We're focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You'll Do as a Talent Acquisition Enablement & Programs Manager

In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:

• Own and manage the recruitment CRM, partnering with Employer Brand to embed its use across TA workflows and drive proactive talent pooling strategies.
• Support recruitment teams in activating talent pools through targeted engagement campaigns, using data and workforce insights to improve reach and effectiveness.
• Lead the design of structured assessment frameworks aligned to job families and competencies, enhancing hiring quality, consistency, and reducing bias.
• Partner with Talent Assessment teams and vendors to develop robust approaches for senior hiring and internal promotions, ensuring seamless integration into hiring workflows.
• Drive adoption of AI-enabled recruitment tools and provide training and guidance to TA Specialists and hiring managers on sourcing, interviewing, and best practices.
• Develop and maintain the Talent Acquisition playbook and lead hiring programmes (e.g. internal mobility, referrals, employee advocacy) to enable scalable and consistent recruitment practices.

What You'll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 5+ years' experience in talent acquisition with strong expertise in end-to-end hiring processes, particularly within high-volume environments.
• Hands-on experience with CRM systems and talent pooling strategies, with a proven ability to build proactive pipelines and improve hiring outcomes.
• Experience designing and implementing recruitment programmes, frameworks, and enablement initiatives (e.g. training, playbooks, hiring campaigns).
• Strong project management capability, with experience delivering multiple initiatives end-to-end and effectively planning, prioritising, and driving execution.
• Solid understanding of sourcing strategies, structured interviewing, candidate engagement best practices, and recruitment technologies, including an interest in AI-enabled solutions.
• Strong stakeholder and change management skills, with the ability to drive adoption of tools and processes, translate insights into practical applications, and use data to inform decisions and improve outcomes.

Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of innovative and experienced people where you'll truly belong, collaborating on projects that will shape the future of our industry.

About Primark

At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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