Talent Acquisition Enablement & Programs Manager

Primark; Reading; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave

Tax Saver Tickets

Job summary

Primark in Reading is seeking a Talent Acquisition Enablement & Programs Manager to lead recruitment enablement, CRM strategies, and senior hiring programmes across the business.

You will design structured assessment frameworks, partner with vendors, and drive AI-enabled recruitment adoption, delivering scalable and bias-minimised hiring practices for growth and internal mobility.

Qualifications

• 5+ years in talent acquisition with end-to-end hiring experience in high-volume settings.
• Proven CRM experience and ability to build proactive pipelines.
• Experience designing recruitment programmes, playbooks and campaigns.
• Strong project management skills, delivering multiple initiatives end-to-end.
• Knowledge of sourcing strategies, structured interviewing and candidate engagement.

Responsibilities

• Own and manage the recruitment CRM, embedding its use across TA workflows.
• Support recruitment teams with talent pools and targeted engagement campaigns.
• Lead the design of structured assessment frameworks aligned to job families.
• Partner with Talent Assessment teams and vendors for senior hiring and promotions.
• Drive adoption of AI-enabled recruitment tools and provide training to TA Specialists.
• Develop and maintain the Talent Acquisition playbook and hiring programmes.

Skills

End-to-end hiring

CRM systems

Talent pooling

Program design

Project management

Sourcing strategies

Stakeholder management

Job description

Because we strive to put people first. Culture, our way.

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Get

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as a Talent Acquisition Enablement & Programs Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Own and manage the recruitment CRM, partnering with Employer Brand to embed its use across TA workflows and drive proactive talent pooling strategies.
• Support recruitment teams in activating talent pools through targeted engagement campaigns, using data and workforce insights to improve reach and effectiveness.
• Lead the design of structured assessment frameworks aligned to job families and competencies, enhancing hiring quality, consistency, and reducing bias.
• Partner with Talent Assessment teams and vendors to develop robust approaches for senior hiring and internal promotions, ensuring seamless integration into hiring workflows.
• Drive adoption of AI-enabled recruitment tools and provide training and guidance to TA Specialists and hiring managers on sourcing, interviewing, and best practices.
• Develop and maintain the Talent Acquisition playbook and lead hiring programmes (e.g. internal mobility, referrals, employee advocacy) to enable scalable and consistent recruitment practices.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 5+ years’ experience in talent acquisition with strong expertise in end-to-end hiring processes, particularly within high-volume environments.
• Hands-on experience with CRM systems and talent pooling strategies, with a proven ability to build proactive pipelines and improve hiring outcomes.
• Experience designing and implementing recruitment programmes, frameworks, and enablement initiatives (e.g. training, playbooks, hiring campaigns).
• Strong project management capability, with experience delivering multiple initiatives end-to-end and effectively planning, prioritising, and driving execution.
• Solid understanding of sourcing strategies, structured interviewing, candidate engagement best practices, and recruitment technologies, including an interest in AI-enabled solutions.
• Strong stakeholder and change management skills, with the ability to drive adoption of tools and processes, translate insights into practical applications, and use data to inform decisions and improve outcomes.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

REQ ID: JR-9771