Subscriptions Marketing Manager

The William Reed Group; London, Guildford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the Food & Drink industry is seeking a Subscriptions Marketing Manager. This role involves planning and executing targeted marketing strategies to drive subscription growth across various channels. The successful candidate will collaborate with internal teams while managing campaign performance and reporting. This full-time, hybrid position also offers extensive company benefits and a supportive work culture.

Benefits

25 days annual leave

Cultural celebration day

Volunteer day

Wellbeing benefits

Cycle to Work Scheme

Electric Car Scheme

Life Assurance Scheme

Contributory Pension

Qualifications

• Experience in driving subscription growth through marketing.
• Strong background in multi-channel marketing campaigns.
• Excellent organization and prioritization skills.

Responsibilities

• Planning and implementing targeted marketing campaigns.
• Monitoring campaign performance and maintaining reports.
• Collaborating with various departments to support marketing initiatives.

Skills

Analytical skills

Communication skills

Collaboration

Marketing strategy

Project management

Networking

Tools

Salesforce

Pardot

Marketo

Excel

Job description

We are the leading expert in the global Food & Drink industry.

From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick and London offices and to work remotely for the rest of the week.

Position

Position: Full time – permanent

Location: Gatwick & London Offices / Hybrid

Are you skilled in driving subscription growth through innovative marketing strategies? Do you have experience executing multi-channel campaigns with a strong focus on ROI? Can you collaborate effectively across teams to deliver exceptional results?

We have an exciting opportunity for a Subscriptions Marketing Manager to join our team, developing high performing subscription marketing campaigns.

What you’ll be doing:

• Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers. Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
• Project management of the creation of a suite of marketing collateral, including digital, print and video assets. Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into design teams.
• Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.
• Working with Marketo/Adobe Campaign to execute digital marketing campaigns.
• Developing online entry points to attract new customers, leading to conversion.
• Working on Salesforce and Pardot to maximise corporate subscriber growth.
• Managing relationships with agents, agencies, and designers.
• Collaborating with other departments such as editorial, digital development, adops and commercial teams.
• Researching new digital marketing techniques and technologies and advise on best practice and KPIs.

Requirements

What you’ll need:

• Strong marketing experience, preferably with direct exposure to marketing digital subscription products (eg Business Information, SaaS, Enterprise licences)
• An understanding of content marketing and how it can be utilised to drive leads, and direct sales conversions.
• Knowledge of subscription models.
• Ready to collaborate within a team, experiment with new ideas, and drive impactful results through innovation and creativity.
• Experienced in working within a results-driven environment, consistently meeting or exceeding targets.
• Excellent verbal and written communication skills.
• Strong analytical skills and use of excel/data packages.
• Extremely well organised and able to manage and prioritise a diverse and sometimes time-pressured workload.
• Skilled at networking with peers and managing cross-functional relationships to support business objectives.
• Experience with the following programmes is an advantage: Advance, Pardot, Salesforce.
• Experience of marketing automation an advantage.

Other information

Company Benefits and Initiatives Include:

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.