Senior Marketing Manager - Alcohol Sector

people2people; Greater London; On-site; GBP 60,000 - 65,000; Full time

Job summary

Join a prominent premium alcohol brand as a Senior Marketing Manager, driving marketing strategies across Europe, the Middle East, and America. Leverage your experience in the alcohol sector to lead customer engagement initiatives and manage multi-market campaigns, contributing to the brand's growth and visibility.

Qualifications

• Strong marketing experience in the FMCG or alcohol industry.
• Experience managing marketing strategies across diverse regions.

Responsibilities

• Lead creation of regional marketing plans for various markets.
• Build relationships with On-Trade partners to support commercial objectives.
• Monitor marketing performance through KPIs to improve future campaigns.

Skills

Strategic marketing

Analytical thinking

Customer-first approach

Collaboration skills

Communication skills

Project management

Brand-building

Job description

Senior Marketing Manager - Alcohol Sector

Join to apply for the Senior Marketing Manager - Alcohol Sector role at people2people

Senior Marketing Manager - Alcohol Sector

Join to apply for the Senior Marketing Manager - Alcohol Sector role at people2people

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Senior Marketing Manager - Alcohol Sector

Location: Surrey
Salary: £60,000 - £65,000 p/a(doe) PLUS Car Allowance

An established client within the premium alcohol sector is seeking a Senior Marketing Manager to lead customer marketing across Europe, Middle Eastern and American markets.

We are particularly interested in applicants who have experience in the Spirits or Beer sector.

This role is a unique opportunity to join a fast-moving and globally recognised premiumalcohol brand. Putting customer engagement at the heart of everything they do, this role is pivotal to the company success.

Please note we are looking for candidates who have the following experience:

• Solid and proven experience of On-Trade environments
• Previous experience of working in a marketing role within the FMCG or alcohol industry

Role Highlights

• Lead the creation and execution of regional marketing plans for the On-Trade and EMEA markets, aligning local needs with global brand strategy
• Build and maintain long-term relationships with On-Trade partners through customisedmarketing initiatives that support their commercial objectives
• Develop and implement full-cycle marketing campaigns aimed at increasing brand visibility, driving sales, and enhancing customer engagement
• Use consumer insights, trade data, and competitor analysis to inform marketing strategies and identify opportunities for category growth
• Work closely with sales teams to ensure marketing efforts are aligned with commercial goals and contribute to revenue generation
• Collaborate with digital and content teams to adapt messaging and campaigns for On-Trade audiences, enhancing digital brand presence
• Design and deliver brand training for trade partners and their teams to support knowledge, advocacy, and effective brand representation
• Plan and execute trade events and sponsorships that elevate brand positioning and deliver strong return on brand investment
• Manage the marketing budget for On-Trade and EMEA initiatives, ensuring efficient allocation and tracking of ROI
• Monitor marketing performance through KPIs, providing analysis and recommendations to improve effectiveness of future campaigns
• Lead and support a team of customer marketers, fostering a high-performance, creative, and collaborative team culture
• Oversee brand activity and support new product development within the On-Trade channel, ensuring commercial and strategic alignment

About You

• Strong proven experience in customer, trade, or brand marketing within the FMCG, beverage, oralcohol industry
• Solid understanding of On-Trade environments (e.g., hotels, bars, restaurants) and their commercial dynamics
• Proven ability to execute marketing strategies across diverse regions and cultures
• Experience managing multi-market campaigns with measurable business impact

Key Competencies

• Strategic marketing mindset with hands-on execution skills
• Strong commercial awareness and analytical thinking
• Customer-first approach with the ability to develop long-term partnerships
• Excellent collaboration skills, with experience working across functions and with external partners
• Strong written and verbal communication skills
• Innovative thinker with a passion for brand-building in premium/lifestyle categories
• Well-versed in project management, able to juggle multiple deadlines and priorities

Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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