Subscription and Annuity Representative Intern – Entry Level Sales Program 2027

IBM; Markham; On-site; GBP 17,000 - 23,000; Full time

Job summary

IBM in the United Kingdom is seeking an enthusiastic Subscription and Annuity Representative Intern to protect client install bases, identify win-back and modernization opportunities, and grow annual software spend. You will engage with clients and partners to articulate the value of IBM subscriptions and support.

You'll learn to lead renewal discussions, validate entitlements, and collaborate with sales teams across Brand Sales Specialist, TSL, Deal Makers, and Customer Success.

Qualifications

• Actively enrolled as an undergraduate or graduate student.
• Pursuing a degree in Business, Communications, MIS, Engineering or related field.
• Strong communication and client engagement skills.
• Ability to work in a fast-moving sales environment.

Responsibilities

• Expand skills in protecting the install base and growing annual software spend.
• Lead client software renewal discussions, including entitlement validation and licensing terms.
• Collaborate with Brand Sales Specialist, TSL, Deal Makers, Ecosystem Sales Specialist, and Customer Success Managers.
• Support territory strategy, account planning, and opportunity identification for winback and upgrades.
• Apply IBM’s sales methodology to identify new opportunities via multiple channels (email, phone, video, social).
• Engage in social selling to build thought leadership and influence potential clients.

Skills

Client relationship

Communication

Self-starter

Growth mindset

Team player

Curiosity

Education

Bachelor's degree

Job description

Introduction

At IBM, technology creates value when it helps organisations solve meaningful business challenges. As a Subscription and Annuity Representative Intern, you will create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure. This role combines consultative selling, digital engagement, customer success, and ecosystem collaboration while helping you build a foundation for a career in technology sales and client leadership.

Introduction

At IBM, technology creates value when it helps organisations solve meaningful business challenges. As a Subscription and Annuity Representative intern your mission is to protect the install base of your clients and grow their annual spend by identifying win-back, modernization and other expansion opportunities. This is a summer 2027 position. As a Subscription and Annuity Representative intern your mission is to protect the install base of your clients and grow their annual spend by identifying win-back, modernization and other expansion opportunities. With high energy, initiative and commitment, you'll feel at right at home in a fast moving, challenging environment where you're naturally able to develop client and channel partner relationships. Using your consultative style, you'll lead client software renewal discussions that instils confidence and trust in the value of renewed subscription & support. IBM’s Sales Internship Program culture will set you up for positive impact and success, whilst ongoing development will continually advance your skills. Our sales environment is collaborative and experiential. Part of a team, you'll be surrounded by bright minds - always willing to help- as you apply passion to work that will compel our clients to investin IBM's products and services.

Your Role And Responsibilities

Your mission as a Subscription & Annuity Representative intern is to expand your skills in learning how to protect the install base and grow your client's IBM Software annual spend by identifying winback, modernization and other growth and expansion opportunities. You may lead client software renewal discussions, including entitlement validation, IBM licensing terms & conditions and the value of Subscription & Support.

Your primary responsibilities will include, but not be limited to:

• Subscription Renewal Management: Drives end-to-end Subscription Renewals with clients and partners for all IBM-distributed software products for Select, Strategic and Signature accounts; manages Subscription Annuity pipeline across the SW portfolio.
• Collaboration and Alignment: Collaborates with IBM teams (including Brand Sales Specialist, TSL, Deal Makers, Ecosystem Sales Specialist, Customer Success Managers) to ensure alignment with client engagement and negotiations.
• Territory Strategy and Account Planning: Supports territory strategy and planning and contributes to the account planning process for assigned accounts.
• Growth and Revenue Focus: Opportunity identification for winback, modernization, version upgrades and expansion.
• Sales Prospecting: Apply IBM’s sales methodology to identify new clients and opportunities for expansion with existing clients through multiple channels (email, phone, video creation, social media).
• Social Selling: Engage in social selling activities to build thought leadership and influence potential clients. This could include recording video outreach campaigns, social media posts, etc.

To Be Successful In This Role, You Will Need

• Confidence to contact and engage potential new customers and deliver an elevated experience.
• Motivation to achieve sales, business objectives and high client satisfaction.
• Aptitude to utilize selling technologies to network, engage clients, and identify new business opportunities.
• Embrace curiosity and a growth mindset.

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Actively Enrolled: Registered undergraduate or graduate university student.
• Education: Seeking B.S. or M.S. degree in Business, Communications, International Relations, Management Information Systems (MIS), Engineering or similar disciplines.
• Business Acumen: Asks open-ended questions and understands needs to address business challenges.
• Team Player: Demonstrates team collaboration and can navigate different communication styles.
• Excellent Communication Skills: Possess verbal, written, and interpersonal skills that are engaging, compelling and influential.
• Self-Starter: Motivated to work with clients and can lead projects independently.

Preferred Technical And Professional Experience

• Degree emphasis and or certification in Professional Selling.
• Exposure to lead generation and sales development in the tech industry or a similar complex field.
• Has met sales targets in fast-paced environments by fostering collaboration.