Student Sales Manager

BARBRI; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company in legal education is seeking a Director of Student Sales in London. This pivotal role involves driving growth, leading a passionate sales team, and collaborating with marketing to craft compelling campaigns. The ideal candidate will have extensive B2C sales experience, with a proven record in sales leadership.

Qualifications

• 5+ years’ experience in B2C sales.
• 2+ years in sales leadership roles.
• Proven record of driving growth and leading large teams.

Responsibilities

• Own and deliver the B2C sales strategy aligned with growth goals.
• Set and achieve ambitious sales targets, driving revenue.
• Inspire and lead a diverse and high-performing sales team.

Skills

Sales Leadership

Strategic Thinking

Collaboration

Problem Solving

CRM Platforms

Tools

Salesforce

Job description

Summary

BARBRI Global is seeking a bold, resilient, and passionate Director of Student Sales to lead our high-performing B2C sales organisation. This is a pivotal leadership role responsible for driving growth, unlocking opportunity, and building a team culture rooted in purpose, integrity, and results.

We’re looking for a strategic thinker and a doer, someone who’s energised by challenge, deeply committed to the customer, and who leads from the front. If you thrive in a fast-paced environment, bring energy and purpose to everything you do, and understand that success comes from building up the people around you, we want to meet you.

Key Responsibilities

Strategic Leadership

• Own and deliver the B2C sales strategy aligned with BARBRI’s global growth goals, with a focus on SQE and broader student development offerings.

• Set and achieve ambitious monthly, quarterly, and annual sales targets, driving revenue and market share.

• Partner closely with Marketing and Product to craft compelling campaigns and go-to-market strategies that unlock new customer segments.

• Collaborate with Revenue Operations to shape territory models, refine KPIs, and optimise performance.

• Lead quarterly business reviews (QBRs), delivering insight and foresight to executive leadership.

• Stay close to the market, monitoring trends, analysing competitors, and evolving strategy in real-time to maintain our competitive edge.

• Contribute to product innovation, bringing student voice and commercial opportunity into new development conversations.

Represent the sales team at industry events and thought leadership opportunities, ensuring maximum visibility and return on investment (ROI).

Sales Operations & Management

• Drive CRM discipline and excellence to improve forecasting, reporting, and pipeline management.

• Optimise sales processes and operational workflows to increase efficiency and impact.

• Test and implement new technology strategies to drive high-volume, efficient sales processes.Align sales efforts with cross-functional partners, including Marketing, Learning, and Student Success, to ensure a seamless and high-converting customer journey.

• Deliver regular, data-driven sales performance analysis to inform strategic decisions.

• Ensure team productivity and resource allocation are always aligned with high-value opportunities.

Team Leadership & Culture

• Inspire and lead a passionate, diverse, and high-performing sales team.

• Recruit, onboard, and continuously develop team members, embedding a culture of accountability, curiosity, and excellence.

• Run weekly sales reviews and daily huddles to ensure focus, remove blockers, and energise the team.

• Engage directly in key strategic sales opportunities, leading by example and building credibility on the ground.

• Implement structured training programmes that equip the team with deep product knowledge and modern selling skills.

• Recognise and celebrate success while giving honest, constructive feedback to help individuals grow and perform at their best.

Who You Are

• You’re a builder of teams, strategy, process, and culture.

• You lead with clarity and conviction, especially under pressure.

• You bring a collaborative, no-ego mindset and believe great things happen when people work together.

• You know how to motivate and empower individuals creatively while holding them to a high standard.

• You’re agile and data-driven, constantly iterating to improve.

• Your problem-solving and removing blockers with data and clear prioritisation.

• Above all, you're passionate about education, development, and making a difference in the lives of future legal professionals.

What You Bring

• 5+ years’ experience in B2C sales, with 2+ years in sales leadership roles.

• A proven record of driving growth, leading large teams, and scaling customer-centric sales strategies.

• Experience in goal-setting, territory design, and compensation strategy development.

• Comfortable presenting to senior leadership and influencing at the executive level.

• Highly proficient in CRM platforms (Salesforce preferred) and sales analytics tools.

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.