Strategy Lead

Publicis Media; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Publicis Media, a leading agency in media investment, seeks a Strategy Lead for its dedicated team, Publicis Next, to drive innovative media strategies for Sky. This senior role involves collaboration with stakeholders, delivering impactful campaigns that leverage data, analytics, and AI tools. The position offers competitive benefits and a supportive environment for professional growth.

Benefits

Flexible working (up to two days a week from home)

Six weeks working abroad annually after one year’s service

Private medical insurance and wellness support

Generous holiday allowances

Summer Fridays

Subsidised office perks

WORK YOUR WORLD opportunity

REFLECTION DAYS for well-being

24/7 helpline support

Family-friendly policies with full pay for maternity and adoption

Qualifications

• Extensive experience in media or brand strategy with a proven track record.
• Confidence in engaging with senior stakeholders.
• Expertise in leveraging data and analytics.

Responsibilities

• Lead the strategic direction for Sky’s TV product stream.
• Develop cross-channel strategies.
• Mentor team members and contribute to new business opportunities.

Skills

Media Strategy

Data Analysis

Stakeholder Management

Cross-Channel Campaigns

Job description

Company description

Publicis Media is the media investment arm of Publicis Groupe. In the UK, Publicis Media comprises agencies Zenith, Starcom and Spark Foundry, backed by the combined buying power of PMX and the performance marketing expertise of Performics. Led by Niel Bornman, Chief Executive Officer, Publicis Media UK is made up of 2000 people combining deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Globally, Publicis Media is present in more than 100 countries with over 23,500 employees worldwide.

Overview

Publicis Media is looking for an exceptional Strategy Leadto join Publicis Next, the bespoke team dedicated to delivering best-in-class media strategy and execution for Sky. This role focuses on Sky’s TV product stream, offering a unique opportunity to work with one of the UK’s most iconic brands, shaping campaigns that reach millions and drive business growth.

About Publicis Next
Publicis Next is a specialist team within Publicis Media, designed to provide Sky with cutting-edge capabilities across media planning, activation, data, and AI-driven solutions. Working as part of this team means you’ll have access to the most advanced tools and expertise Publicis Media has to offer, driving innovation for one of the UK’s largest media accounts.

About the Role
As a Senior Media Strategy Director, you will:

• Lead the strategic direction for Sky’s TV product stream, ensuring campaigns are innovative, effective, and aligned with business goals.
• Collaborate closely with Sky’s senior marketing team, providing strategic recommendations that deliver measurable results.
• Work alongside the Publicis Next team to leverage AI, data, and advanced analytics to enhance Sky’s media strategies.
• Develop and execute cross-channel strategies that set new benchmarks in media planning and activation.
• Play an integral role in talent development, mentoring team members and contributing to wider Publicis Media initiatives, including new business opportunities.

About You
We are seeking a strategic leader with:

• Extensive experience in media or brand strategy, with a proven track record of delivering innovative, cross-channel campaigns.
• Confidence in engaging with senior stakeholders and presenting strategic recommendations.
• Expertise in leveraging data and analytics to drive strategic decision-making.
• A strong understanding of advertising’s role in business growth, with an informed and critical perspective.
• Experience managing relationships within large organisations and working collaboratively with multiple stakeholders.

Why Join Us?
At Publicis Media, you’ll be part of a supportive and forward-thinking environment, where innovation and collaboration drive success. As part of Publicis Next, you’ll have a pivotal role in servicing one of the industry’s most exciting accounts. Our benefits include:

• Flexible working (up to two days a week from home).
• "Work Your World" – six weeks working abroad annually after one year’s service.
• Private medical insurance and access to wellness support.
• Generous holiday allowances, including additional days for birthdays and long service.
• Summer Fridays – finish at 3 PM in July and August.
• Subsidised office perks, including massages and a discounted canteen.

Additional information

Publicis Mediahas fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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