Strategy & Finance Associate (data / financial modelling focus)

KPay Group; Greater London; On-site; GBP 35,000 - 54,000; Full time

Job summary

KPay Group in London is seeking a Strategy & Finance Associate to support its UK and EU expansion. This highly analytical, hands-on role partners with the regional team to build financial models, develop business cases, analyse market opportunities, and turn data into commercial decisions from ground up.

You will help stand up reporting infrastructure, evaluate partnerships, pricing strategies, and growth initiatives, while shaping a new market from 0 to 1 in a fast-growing fintech environment.

Qualifications

• 1+ year of fintech/payments strategy, investment, or consulting experience.
• Strong financial modelling, unit economics, and business-case skills.
• Advanced Excel; SQL and data skills a plus.
• Excellent communication to translate numbers for stakeholders.
• Autonomous, detail-oriented and proactive in building analytics infrastructure.

Responsibilities

• Assist on financial modelling of the UK and EU expansion.
• Report to Regional team as analytical backbone of UK launch.
• Build business cases: unit economics, CAC/LTV, pricing, profitability.
• Conduct market research on UK trends, needs, opportunities.
• Identify opportunities in segments, verticals, product developments.
• Stand up core reporting: pipeline, forecasting, commissions analytics.
• Monitor performance: track sales, activations, market share, adjust accordingly.

Job description

KPay Group (“KPay”) is one of the fastest-growing fintech companies in APAC, committed to empowering businesses of all sizes through simple, seamless, smart and secure technology solutions. Serving more than 95,000 merchants across Australia, Hong Kong, Japan, and Singapore, KPay helps unlock growth potential by building a one-stop platform for financial management, business operations, and digital transformation.

In 2024, KPay raised a record-breaking USD 55 million in its Series A funding round—the largest globally in the payments sector that year. KPay has been named "PayTech of the Year" at the Asia FinTech Awards and selected for the "Forbes Asia 100 to Watch" list in 2025; ranked among "Singapore's Top FinTech Companies 2026" by Tech in Asia and Statista, and recognised as one of CNBC and Statista's "World's Top Fintech Companies 2026".

About the Role

We’re looking for a Strategy & Finance Associate to play a key role in supporting KPay’s UK and EU expansion. This is a highly analytical, hands-on role where you’ll work closely with the Regional team to build financial models, develop business cases, analyse market opportunities, and turn data into commercial decisions. You’ll have the opportunity to build core reporting and forecasting infrastructure from the ground up, while evaluating new markets, customer segments, partnerships, pricing strategies, and growth initiatives. This role is ideal for someone with strong financial modelling and analytical skills who enjoys working in a fast-paced, high-growth environment and wants to see their work directly shape a new market from 0 to 1.

Job Responsibilities:

• Assist on the financial modelling of the entire UK and EU Expansion
• Report directly to the Regional team as the analytical backbone of the UK launch
• Build and own business cases for new initiatives: unit economics, CAC/LTV, payback, pricing models, and profitability projections
• Conduct market research: gather and analyse data on industry trends, customer needs, commercial prospects, and competitive dynamics in the UK landscape
• Identify new opportunities: research and evaluate customer segments, verticals, and product developments with commercial potential, validated by numbers
• Run the analytical and structuring work behind commercial partnerships — reviewing deal terms and stress-testing the financial case
• Stand up core reporting infrastructure: pipeline reporting, forecasting, and commission analytics
• Monitor performance: track sales, activations, and market share against plan, and recommend adjustments based on the data

Job Requirements:

• Min. 1 year of relevant work experience in fintech / payments / strategy / investment / management consulting / or high-growth start-ups; fresh graduates from strong backgrounds are welcome to apply
• Strong financial literacy — able to build and sanity-check financial models, unit economics, and business cases independently
• Strong analytical skills and experience with market research and data analysis (advanced Excel required; SQL and data crawling a plus)
• Excellent communication skills — able to translate numbers into decisions for stakeholders at all levels
• Rigorous, detail-oriented, and self-driven; energised by building analytical infrastructure from zero