Strategy Director

How&How Ltd; London; Hybrid; GBP 78,000 - 105,000; Full time

Job summary

How&How Ltd is seeking a full-time Strategy Director to enhance brand strategies and insights for clients. This role combines analytical rigor and creativity to shape compelling narratives, ensuring brands resonate with their audience. Candidates should possess a Bachelor’s degree and extensive experience in branding, with a strong capability in research and communication.

Benefits

39 days holiday allocation

Flexible work-from-home options

Sabbatical policy after 2 years

Skills & Training Allowance of £1,000/year

Open, Equal & Transparent Pay Brackets

Impact Days for volunteer work

Qualifications

• 5+ years experience in brand, advertising, digital or management consulting agencies.
• Familiarity with brand strategy and design principles.
• Exceptional analytical and storytelling capabilities.

Responsibilities

• Develop and oversee brand strategies alongside creative teams.
• Conduct market research and present insights to clients.
• Frame insights clearly and craft compelling brand narratives.

Skills

Critical thinking

Content synthesis

Communication

Analysis

Organisational skills

Curiosity

Creativity

Education

Bachelor’s degree

Job description

How&How are seeking a full-time Strategy Director to join our growing global family. You will be a thinker and doer who’ll translate data and the world around you into meaningful insights and actionable recommendations for our clients. You will be a team leader who is generous with ideas, and has strong beliefs — loosely held.

You will have deep experience in understanding different types of business models and challenges, doing desk research and analysing large amounts of content to develop cut-through insights, and connecting these insights to clients’ business and brand opportunities. You will leverage a background in branding design to inform brand strategy for clients and work alongside How&How’s design and marketing team to review data, conduct analysis, uncover insights and prepare a coherent and persuasive point-of-view and actionable recommendations for our clients. You will be skilled in translating your findings into a compelling brand narrative and succinct brand idea to inform the H&H creative teams to produce unique and compelling brands.

Topline: a natural wordsmith who can apply analytical rigor, critical thinking, and creativity to solve complex brand and marketing issues. You’ll create lasting impact by demonstrating industry-leading thinking, entrepreneurial spirit, and restless intellectual curiosity in your everyday work.

What you’ll do:

• Work alongside Creative Directors and Head of Copy to shape brand strategies and systems from the ground up.

• Work alongside the New Partnerships team to create pitches and present them to C level executives.

• Oversee the work of other strategists and feedback with improvements.

• Be comfortable auditing market landscapes and digesting researched materials to inform client positioning, writing copy for brand decks, presenting directly to clients, and mapping brand strategies back to visuals.

• Frame insights in clear language and craft compelling stories.

• Support and partner with others to create thought leadership, frameworks, and processes.

• Structure, analyse, and synthesise primary and secondary research to generate actionable insights.

• Provide a clear assessment of the future relationship between the client and their consumers.

• Research the client's business context and understand the client's decision criteria.

• Be able to start positioning, brand architecture and tone-of-voice hypotheses.

• Be adept at selling-in the value of your work to clients and prospects.

What we’re after:

• Bachelor’s degree plus 5+ years experience in brand, advertising, digital or management consultant agencies.

• Proven critical thinking, content synthesis and research skills.

• Exceptional communication, writing, analysis and organisational skills.

• Familiar with brand strategy, brand naming, product and portfolio architecture, creative briefing, campaign messaging and design principles.

• Has high standards for work and impeccable attention to detail.

• Ability to influence and inspire others.

• Open-minded, inherently curious, and willing to share fresh perspectives in solving problems.

• Knows the big picture, thinks about the present and the future; explores and presents possibilities.

• Elevated sense of design, colour and aesthetic.

• Keep your finger on the pulse of trends, design and technology.

Our responsibilities:

• Salary £78,000 - £105,000 with Bonus Opportunities.

• 39 Day Holiday allocation—28 days holiday + 8 bank holidays + Christmas shutdown

• Based from our bright and airy London studio, in the heart of Shoreditch with 2 days WFH per week.

• 5pm finishes on a Friday.

• Monthly 1-2-1s, 3 month Check-ins and 6 Month Reviews to make sure you have meaningful and regular access to your line managers and mentors.

• Open, Equal & Transparent Pay Brackets.

• £1,000/year Skills & Training Allowance.

• Sabbatical policy of up to 3 months after you've been with us for 2 years.

• Cross-Skill Training—giving you the ability to improve on overall performance with cross training by strengthening one’s skillset. Shadow a teammate to learn a new skill or teach one.

• 2 Week Remote Working Opportunities (timezone dependent).

• We’re B-Corp Certified, which means our agency meets the highest standards of verified social and environmental performance, public transparency and legal accountability.

• Impact Days—as part of our B-Corp initiative, we give you an extra 2 days a year to make an impact and volunteer in a way that means something to you.

• Visa Sponsorship - we can help sponsor your Visa in the UK! Currently working on doing the same in the U.S.

• Maternity & Paternity Packages
  • Maternity

    • 90% of your average weekly earnings (before tax) for the first 6 weeks

    • 80% for the next 20 weeks (a total of 6 months)

    • Statutory after that up to 33 weeks

  • Paternity

    • 100% of your weekly earnings (before tax) for 4 weeks

What we’re after for our Agency & Team:

• Curious about brands and the positive impact they can have on the world
• Interested in more than just design
• Ambitious self-starter who can thrive in ambiguity
• Can-do positivity and optimistic attitude :)

What you can expect:

At How&How, we take pride in a hiring process that ensures we bring in the best talent, while creating an experience that's clear, fair, and transparent.

Here’s what you can expect after submitting an application:

1. Submit Your Application
   We begin by reviewing your application. If your experience aligns with what we’re looking for, we’ll get in touch to arrange an interview.
   

2. Interview with Our Team
   If selected, you’ll have an initial chat with one of our team members to discuss your skills, background, portfolio and how you could contribute to our team.
   

3. Online Assessment via Test Gorilla
   Next, you'll be asked to complete an online assessment through Test Gorilla. This helps us understand your problem-solving abilities and how you approach challenges—no pressure, just a chance for us to see how you think.
   

4. Final Interview with Our Founders
   If you do well in the assessment, we’ll invite you to a final interview with our founders, Cat and Rog. This is a relaxed yet insightful conversation where we get to know you better and discuss how you'd fit into our growing team.

We’re excited to meet new, passionate individuals who are ready to collaborate and make a real impact. If that’s you, don’t hesitate—apply today!

Social & Environmental Impact

As a Manager or Director at H&H, we expect you to help drive social and environmental impact in the company. Driving such impact includes:

• Advocating the value of social and environmental impact to our team and as a leader in the business (e.g. championing sustainability)

• Seeking and delivering of work which not only delivers commercial value, but increases the social and environmental impact that we make for our clients

• Looking for new opportunities that H&H can do to help drive social and environmental, e.g. charity partnerships, volunteering, carbon offsetting etc.

• Meeting with your team yearly to review what personal initiatives workers could be doing in and outside of work that can help drive social and environmental impact.

About How&How:

Liberating ideas the world deserves.

How&How are a talent-driven, branding agency with offices in London and LA. Since 2020, we’ve been growing a team of the world’s best thinkers, most talented creatives and restlessly curious minds in a collaborative, ego-free culture that nurtures creative ambition and promotes growth.

On the road to B-Corp, we’re proud to be an equal opportunity employer and we’re committed to diversity and inclusion. We don’t discriminate on the basis of race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, or any other legally protected status.

We’re looking for the person—not the job description. If you’d like to be part of our team, we’d love to hear from you. You may be exactly what we’re looking for... we just don’t know it yet