Strategy Director

Luna Careers; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading independent sports marketing agency in London seeks a Strategy Director to drive strategic initiatives and creative solutions. The role involves leading client relationships, developing impactful strategies, and enhancing the agency's presence in the marketing industry. The ideal candidate will have a passion for sports and a proven track record in strategic leadership.

Qualifications

• Proven track record as a Strategy Director in sports marketing.
• Deep knowledge and passion for sports.

Responsibilities

• Provide strategic leadership to clients.
• Foster key client relationships.
• Oversee research and insights resources.

Skills

Leadership

Strategic Thinking

Creativity

Data Analysis

Communication

Client Relationship Management

Education

Bachelor's Degree

Job description

This range is provided by Luna Careers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Independent, Scale-Up, Sports Marketing Agency

Strategy Director – Sports / Entertainment / Football

Location: London (hybrid, 3 days a week on-site)

The Company

An up-and-coming sports marketing agency, headed up by industry stalwarts who have ambitions to defy conventions, disrupt categories and challenge the norm.

They have quickly risen to prominence and in only four years, they’ve won high-profile awards and boast a client roster of both established and challenger brands.

They’re an independent agency with a culture centred on personal growth, innovation and freedom of thought. Their passion for sports extends beyond business, and they commit to donating 5% of profits to charitable organisations making a societal impact through sports.

The Role

Strategists combine data-driven insights with creative thinking to optimise client marketing investments. They catalyse commerce and creativity, fluently translating between these worlds.

As a Strategy Director, you will play a pivotal role in shaping the agency's strategic and creative culture while bringing transformative insights to existing and prospective clients.

Responsibilities include interrogating client briefs for creative pitching whilst ensuring the agency maintains a high standard of strategic thinking, with a strong grasp of client businesses and the use of research to fuel creative solutions. You will play a crucial role in shaping partnership strategies and ensuring alignment between brands and audience interests and platforms.

Close collaboration with agency leadership will be essential to enhance resources and establish a strong presence in the marketing industry through thought leadership.

Responsibilities

• Provide comprehensive strategic leadership to clients across all levels.
• Foster and maintain key client relationships with leadership and creative teams.
• Lead the strategic assessment of new briefs and the insights process.
• Create and communicate creative briefs, collaborating with client leads.
• Manage Sponsorship Consulting projects, including Strategy, Portfolio reviews, and Measurement for clients.
• Offer ongoing partnership consulting to optimise activation and ROI.
• Oversee research and insight resources, ensuring team awareness and regular usage.
• Evolve measurement practices, lead award submissions, and support new business pitches.
• Establish a strong thought leadership presence both within the agency and across the industry, contributing to a planned thought-leadership program.

The Person

• A Strategy Director with a proven track record of identifying insights, devising creative strategies, and delivering impactful campaigns.
• You’re ambitious and eager to learn new skills; you want to contribute to the business and take the opportunity to help the shape the future of the agency alongside your team.
• Someone with a deep knowledge and passion for sports, the positive role they play in society and the transformative impact they can have in people’s lives.
• A versatile strategist able to work across partnerships, paid media, content, social and earned media.
• An ability to pull clear insights from various sources of qualitative and quantitative data.
• You can translate strategic thinking into engaging narratives and storytelling to excite clients about strategic and creative ideas.
• Inquisitive about the world around you and the patterns behind consumer behaviours.
• Proactive, driven and a catalyst for creative ideas internally and with clients.
• Commercially minded with the ability to form valuable sponsorship and partnership strategies.
• Experience working within sports marketing and specifically sponsorship is preferred but not vital.

We are an equal opportunities employer.

We value inclusivity and diversity, truly believing it creates a better working world.

We love to see applicants of all different backgrounds and hire based on skills and business need.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

If you require any reasonable accessibility support, please email us.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Public Relations

• Industries

  Spectator Sports, Sports Teams and Clubs, and Marketing Services

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