Strategy Director (Social & Content)

VCCP; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading creative agency in London seeks a Social Strategy Director to shape social-first strategies for major brands. This role emphasizes innovation, data-driven insights, and leadership in social media, requiring expertise in online behavior and cultural trends. Join a dynamic team committed to challenging norms and delivering standout strategies.

Qualifications

• Deep understanding of online behavior and culture.
• Experience in developing data-driven social strategies.

Responsibilities

• Develop and lead on social-first strategies.
• Stay updated on social media platforms and trends.
• Build trusted relationships with clients and partners.

Skills

Social Media Expertise

Innovation

Data Analysis

Job description

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VCCP is the Challenger Agency for Challenger Brands. An independent, 1,500-person strong creative company, that exists to transform its clients fortunes by disrupting the categories they operate in. VCCP is fully integrated, with deep capabilities in data and analytics, brand strategy, communications, customer experience, media, production and distribution. The company was founded in 2002 in London, with offices in New York, San Francisco, Singapore, Shanghai, Sydney, Madrid and Prague. Our London office has been shortlisted for Campaign magazine’s Agency of the Year almost every year for the past decade, topping the new business table 9 years out of the last 10.

About the Role:

As a Social Strategy Director, you'll be fundamental to shaping our clients' social-first presence, developing and executing stand-out strategies for some of the world’s biggest brands. Social media is at the heart of modern brand communication, and you'll be at the forefront, bridging the gap between social media strategic vision and creative output. We need a social expert with a deep understanding of online behavior and culture, combined with a relentless focus on innovation and effectiveness in order to champion the value of the specialism internally and externally. Our ideal candidate is someone who believes in enduring social ideas and is motivated to create content that can cut-through and stick in people’s minds and hearts. As a global, independent agency, VCCP goes beyond traditional creative boundaries. Our strength lies in our truly integrated offering, encompassing 14 specialist areas, including social media – which has been recognized with accolades at the Shorty Awards, UK Social Media Awards and Lovies, to name a few. At VCCP, we champion a culture of continuous challenge, both for ourselves and our clients.

Responsibilities:

• Drive Strategic Social Vision: Develop and lead on social-first strategies, ensuring alignment with broader brand, business and communication goals.
• Lead Platform Expertise & Innovation: Stay on top of social media platforms, identifying new opportunities, best practices, and platform-specific features to enhance our strategies. Maintain relationships with our agency-platform experts and attend industry social events to stay connected to what’s happening.
• Social & Cultural Thought-Leadership: Actively seek out and articulate perspectives about emerging trends and cultural shifts happening on social; such as dark social, social search, social commerce. Utilise tools, reporting, and data to help prove (or disprove) the adoption of these trends for clients.
• Client & Partner Leadership: Build close and trusted working relationships with the client teams and partner agencies (media, PR, CRM) to ensure effective execution and delivery of always-on and campaign social content.
• Insights, Performance Measurement & Optimization: Develop data-driven, audience-centric social strategies demonstrating the business impact of content, and the "why" behind social content. Collaborate with data and media teams to optimize platform and content performance. Use analytics to inform strategy, optimize content, and communicate results, championing social media effectiveness.

Equal Opportunity Statement:

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Strategy/Planning

• Industries

  Marketing Services

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