Senior Strategist

Craft Agency Ltd; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Mental health support

Enhanced pension scheme

Cycle-to-work scheme

Buddy scheme for onboarding

Team socials

Christmas shutdown

Job summary

Craft Agency Ltd in Leeds is searching for a Senior Strategist to lead brand strategy projects from inception to completion. This role involves direct collaboration with senior clients, conducting research to address challenges, and mentoring junior team members to drive business impact.

The ideal candidate will have 5-8 years of experience in a strategic agency, a strong understanding of brand development, and a track record of success with premium clients. The position offers a hybrid working model, ensuring a balance between life and work.

Qualifications

• 5-8 years of experience in a strategic or creative agency.
• Experience in building brands from the ground up.
• Demonstrable ability to present case studies of exceeding expectations.

Responsibilities

• Lead brand strategy projects from inception to completion.
• Conduct research and customer insight analysis.
• Mentor junior team members and develop brand strategies.

Skills

Strategic thinking

Brand strategy development

Client management

Research and analysis

Mentoring

Job description

Operating at the intersection of management consultancy and creative agency, here they work at the C-suite level with clients spanning premium consumer brands to B2B companies, generating significant value through strategic rigour combined with creative excellence.

The Role

You’ll lead brand strategy projects from inception to completion, working directly with senior clients to shape project direction and outcomes. This means conducting deep research and customer insight analysis to uncover challenges and opportunities, then translating complex strategic thinking into clear, compelling solutions for internal teams and clients.

You’ll mentor junior team members while developing brand strategies and creative solutions that drive measurable business impact across a diverse client portfolio. The role exists to uncover and solve client challenges through strategic thinking that bridges consultancy-level rigour with creative agency capabilities – accessing C-suite strategic conversations typically reserved for pure consultancies while maintaining brand-building focus.

The Package

• £45,000 – £60,000
• Hybrid working
• Regular learning lunches with themed knowledge-sharing sessions
• Twice-annual appraisals with development planning
• Mental health support
• Enhanced pension scheme
• Cycle-to-work scheme
• Buddy scheme for onboarding
• Team socials
• Christmas shutdown

The Person

A Senior Strategist with 5-8 years of experience from a creative or strategic agency background, currently working at a mid‑to‑senior level. You have demonstrable experience building brands from the ground up, understand the full design and brand process, and can present case studies of exceeding expectations. You’re likely working at agencies serving premium clients but seeking the strategic depth and management consultancy rigour that defines this environment.