Strategy Associate Director

Zenith; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a talented Media Strategy Associate Director to join their dynamic team. This role offers a unique opportunity to work on one of the largest accounts in a highly regulated sector, providing exposure to over 40 markets. The ideal candidate will thrive in a fast-paced environment, leveraging their analytical skills to drive strategic insights and recommendations. With a focus on collaboration and innovation, you'll play a key role in enhancing global performance and shaping the strategic output for a renowned client. If you are passionate about data and eager to make a significant impact, this position is perfect for you.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

HELP@HAND Benefits

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Qualifications

• Extensive experience in a media or strategy role is essential.
• Strong analytical and presentation skills required for effective communication.

Responsibilities

• Lead insights and analysis on Global reports with the Data team.
• Oversee strategic action plans and outputs for global toolkits.

Skills

Analytical Skills

Presentation Skills

Communication Skills

Problem Solving

Attention to Detail

Client Management

Fast Learner

Interpersonal Skills

Education

Experience in media or strategy role

Familiarity with Marketing Mix Modelling

Tools

Excel

PowerPoint

Job description

BRAND: Zenith
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

We are seeking a talented and organised media Strategy Associate Director to join the Zenith International team to work on Philip Morris International. This is an opportunity to work on one of the businesses largest accounts, with exposure to over 40 markets, making it a dynamic and diverse role. We are looking for someone to come in and make an impact - working closely with our Strategy Lead, Global Team and local Strategists to ensure global governance is being upheld, spot opportunities to improve performance, highlighting strong results across markets and up to Global PMI, supporting our markets with guidance, creating and feeding into toolkits and guidebooks, work on thought leadership, as well as making suggestions for better and stronger strategic output from the regional to the global level.

This position will suit someone that can zoom out and look at the bigger picture of what is and isn't working, then sharing that information across relevant markets to help support improvement in global performance. They will need to be able to understand a complex market in a highly restricted industry, across multiple products and regulations. They need to be excited to work with a wide range of data, have very strong attention to detail, and be able to articulate complex ideas in an easy-to-understand way.

The role has immense potential for a passionate strategist to really own the strategic output of a large global account.

Fundamentally, a love of data, curiosity and the desire to learn a lot in a short space of time will lead to success and opportunities in this role.

Responsibilities

1. Being the point of contact for all our global strategists
2. Lead and orchestrate recommendations to the client for media-driven performance
3. Lead insights and analysis on Global reports with the support of our Data team and Account Manager
4. Highlighting key learnings to Global PMI
5. Overseeing all strategic action plans and outputs
6. Leading the strategic input on global toolkits and guidebooks
7. Creation of thought leadership with the support of the Strategy Lead
8. Identify and build strong relationships with PMI counterparts
9. Collaborate with internal teams on improvements and opportunities for better ways of working
10. Keeping on top of industry trends
11. Responsible for working with broader Publicis teams on the development and rollout of global tools and approaches that support strategic planning and delivery

Qualifications

1. Extensive experience in a media or strategy role (either agency or client side)
2. Intermediate Excel and Powerpoint skills
3. A strong presenter, confident and collected
4. Excellent written and verbal communication skills
5. Naturally interested in people and what makes them tick, how to influence them, think laterally, problem solve and ask questions
6. Strong analytical skills
7. Fluent in English
8. Willingness to travel should it be required for workshops or sessions with local markets
9. Basic familiarity with the Marketing Mix Modelling and other predictive or analytic methodologies
10. Familiar with FMCG and restricted category clients
11. Pitching experience
12. Fast learner
13. Strong account management skills - able to handle client demands, prioritise and pushback as required
14. Keen to take on challenges

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

#LI-RC1