Strategist

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking global B2B marketing agency as a Strategist, where your expertise will shape the future of ambitious brands. In this dynamic role, you'll lead strategy development for a diverse portfolio of clients, transforming complex challenges into actionable marketing strategies. Collaborate with senior stakeholders and internal teams to deliver compelling narratives and insights that drive measurable business outcomes. If you have a passion for B2B marketing and a knack for creative problem-solving, this is your chance to make a significant impact in the industry.

Qualifications

• 5+ years of experience in B2B marketing with global clients.
• Proven track record in designing marketing strategies for complex organizations.

Responsibilities

• Lead strategy development for global B2B clients from discovery to delivery.
• Conduct quantitative and qualitative research to generate insights.

Skills

B2B Marketing

Analytical Skills

Creative Problem-Solving

Audience Research

Messaging Frameworks

Customer Journey Mapping

Visual Storytelling

Tools

Excel

PowerPoint

Social Listening Tools

Analytics Tools

Job description

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Are you passionate about shaping the future of global B2B brands? Do you thrive on turning complex business challenges into actionable marketing strategies? Join our award-winning, global B2B marketing agency client as a Strategist and help drive transformative results for some of the world’s most ambitious organisations.

About the Role

As a Strategist, you will be the trusted strategic lead for a portfolio of complex, global B2B clients. You’ll work closely with senior client stakeholders and internal teams to develop and deliver end-to-end marketing strategies that drive measurable business outcomes. Your expertise will span research, insight generation, positioning, and the creation of compelling narratives that guide creative and media teams to success.

Key Responsibilities

- Lead strategy development for selected global B2B clients, from initial discovery through to delivery.

- Guide early client discussions to identify marketing ambitions, opportunities, and gaps.

- Conduct and synthesize quantitative and qualitative research, including the use of advanced social listening and analytics tools (training provided).

- Build hypotheses and uncover actionable insights on audiences, competitors, and industry trends.

- Develop robust value propositions, messaging frameworks, and customer journey maps tailored to diverse segments, geographies, and personas.

- Design and facilitate engaging workshops (both online and in-person) with client and internal teams.

- Consult on optimising the customer journey and addressing key pain points.

- Present insights and recommendations clearly, both verbally and visually, ensuring a logical narrative from findings to action.

What We’re Looking For

- Minimum 5+ years’ experience in B2B marketing, ideally with global or enterprise-level clients.

- Proven track record designing marketing strategies for large, complex organisations.

- Strong analytical skills and creative problem-solving abilities.

- Demonstrable expertise in:

- Audience and account research, segmentation, and buying committee definition

- Brand, campaign, and product/service positioning

- Portfolio, naming, and brand architecture

- Messaging and customer journey mapping

- Confident using research and analytics tools, as well as Excel and PowerPoint.

- Excellent written and verbal communication skills, with a talent for visual storytelling.

- Comfortable discussing B2B theory, frameworks, and best practices with clients and colleagues.

Ready to shape the future of B2B marketing?

If you think you have the relevant B2B agency experience and think you might be the B2B research led Strategist we are seeking then apply today by clicking on the button below and attaching your latest CV.