Strategic Social Director: YouTube & Data-Driven Growth

Publicis Groupe; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe, via Performics UK, is seeking a Strategy Director to lead the digital strategy for our client across Social and YouTube. Partner with the Client Managing Director, Channel Leads, and Data & Ops to translate complex business challenges into evidence-based strategies with long-term brand impact.

The role requires exceptional communication, storytelling, and the ability to distill complex data into clear narratives for senior stakeholders.

Qualifications

• Extensive experience in digital strategy, particularly in Social.
• Excellent presentation and storytelling skills for senior stakeholders.
• Proven ability to translate data and insights into clear strategic narratives.
• Experience across owned/earned/paid social and content strategy.
• Strong collaboration with cross-functional teams and clients.
• Curiosity about why findings occur and how to apply learnings.

Responsibilities

• Confidently present strategic recommendations to senior stakeholders, communicating complex ideas through clear and compelling narratives.
• Gather and interpret audience, platform, cultural and performance insights from multiple data sources to inform strategic recommendations.
• Lead deep dives and POVs into social platform evolution, audience behaviour, competitor activity and cultural trends relevant for the client.
• Partner closely with the Channel and Data teams to address business briefs with clear, evidence based strategic responses.
• Ensure strategic recommendations are effectively translated into planning and activation through close partnership with Channel teams.
• Work with Data teams to interpret complex analysis in clear insights and recommendations.
• Partner with local market teams to connect global and local learnings, ensuring strategies are informed by regional insight while maintaining global consistency.

Skills

Digital strategy

Social media

Presentation

Storytelling

Data interpretation

Stakeholder management

Job description

Publicis Groupe, via Performics UK, is seeking a Strategy Director to lead the digital strategy for our client across Social and YouTube. Partner with the Client Managing Director, Channel Leads, and Data & Ops to translate complex business challenges into evidence-based strategies with long-term brand impact.

The role requires exceptional communication, storytelling, and the ability to distill complex data into clear narratives for senior stakeholders.