Strategic Social & Creator Strategy Lead (AI‑Driven)

Pulse Advertising GmbH; Greater London; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid remote policy

Office in city centre

Pet-friendly offices

Career coaching

Team events

Job summary

Pulse Advertising GmbH is seeking a Manager Strategy to lead bold, insight-driven social media, influencer, and paid social strategies for a diverse client portfolio, using AI as a core tool. You will unite data, culture, and creativity to shape work that moves brands forward across global markets.

You will collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies and deliver measurable outcomes.

Qualifications

• 3+ years of agency experience in a strategy role, ideally within social media or digital.
• Knowledge of Instagram, TikTok, YouTube, and the creator economy.
• Experience with audience data and insights platforms (GWI, Brandwatch, Audiense, Pulsar, B4P).
• Experience with AI-powered marketing tools.
• Strong presentation and client-facing skills.
• Fluent in English; German, French, or Italian a plus.

Responsibilities

• Own brand, digital, and social media strategies from initial insight through to client presentation and execution handover.
• Serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications.
• Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools.
• Develop creator, influencer, and UGC strategies across industries including FMCG, retail, automotive, luxury, and technology.
• Contribute to pitch and new business processes with strategic rigour and a confident point of view.
• Collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies across markets.

Skills

Agency experience

Social media strategy

AI in marketing

Data storytelling

Client collaboration

Tools

GWI

Brandwatch

Audiense

Pulsar

B4P

Job description

Pulse Advertising GmbH is seeking a Manager Strategy to lead bold, insight-driven social media, influencer, and paid social strategies for a diverse client portfolio, using AI as a core tool. You will unite data, culture, and creativity to shape work that moves brands forward across global markets.

You will collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable strategies and deliver measurable outcomes.