Strategic Sales Manager – Contractors & Merchants (Hybrid)

Creideas UK; Leicester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Creideas UK is seeking a Sales Manager to lead the Contractors & Merchants sales teams in Leicester. The role focuses on CRM management, account growth, and achieving GP targets across a diversified product portfolio.

You will oversee forecasting, pricing strategy and customer service, while building strategic relationships with major merchants and contractors. The position is hybrid with standard office hours.

Qualifications

• Proven track record in sales management within contractor or merchant channels.
• Experience in construction, civil engineering or heavy building materials is preferred.
• Strong forecasting, pricing and CRM management skills.
• Able to lead and develop internal and external sales teams.

Responsibilities

• Drive departmental GP targets through effective pipeline forecasting and financial management.
• Own and optimise CRM systems, ensuring accurate data and performance tracking.
• Develop strategic relationships with key merchants and contractors to maximise account growth and retention.
• Manage project pricing and market trends to maintain competitiveness and profitability.
• Oversee customer feedback, credit approvals and service standards.
• Lead and develop internal and external sales teams, driving performance and accountability.
• Monitor sales performance through ERP reporting, quote conversions and monthly reviews.
• Ensure strong technical support and excellent customer service.

Job description

Creideas UK is seeking a Sales Manager to lead the Contractors & Merchants sales teams in Leicester. The role focuses on CRM management, account growth, and achieving GP targets across a diversified product portfolio.

You will oversee forecasting, pricing strategy and customer service, while building strategic relationships with major merchants and contractors. The position is hybrid with standard office hours.