Strategic Sales Director, UK Spirits & Beverages

Sazerac Co.; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Sazerac Co. is seeking a commercially driven Sales Director, Wholesale, On-Trade and Field Sales for the UK.

You will lead the development and execution of the UK sales strategy, drive profitable growth, strengthen partnerships, and build an expanding field sales team across wholesale, on-trade and prestige retailers. You will own the sales strategy, customer relationships, and performance management, reporting to the UK Managing Director, with close collaboration across Marketing, Finance, and

Qualifications

• Bachelor’s degree in business or related field is required.
• Extensive FMCG/sales leadership experience required.
• Strong communication, negotiation, and influencing skills.
• Willingness to travel across the UK as needed.

Responsibilities

• Develop and execute the UK sales and trades strategy aligned with objectives.
• Deliver annual and long-range plans for volume, revenue, and market share.
• Identify opportunities to accelerate growth across brands and channels.
• Lead and coach a high-performing sales team and nurture key partnerships.
• Manage pricing, promotions, and assortment to drive profitability.
• Collaborate with Marketing, Finance, Supply Chain and HR to enable growth.

Skills

Leadership

P&L ownership

Commercial acumen

Stakeholder management

Analytical thinking

Travel readiness

Education

Bachelor’s degree in business

Job description

Sazerac Co. is seeking a commercially driven Sales Director, Wholesale, On-Trade and Field Sales for the UK.

You will lead the development and execution of the UK sales strategy, drive profitable growth, strengthen partnerships, and build an expanding field sales team across wholesale, on-trade and prestige retailers. You will own the sales strategy, customer relationships, and performance management, reporting to the UK Managing Director, with close collaboration across Marketing, Finance, and