Strategic Regional New-Business Account Manager

Asahi Group; Woking; On-site; GBP 45,000 - 65,000; Full time

Job summary

Asahi Group is seeking a Regional Account Manager, New Business to drive growth by identifying and converting new opportunities in a defined region. You will nurture relationships with customers and wholesale partners, building a strong pipeline and delivering compelling commercial proposals to grow the portfolio.

You will lead negotiations, use market insights to prioritise opportunities and work with internal teams to deliver on objectives, supporting Asahi UK's premium brand ambitions.

Qualifications

• Strong communication and relationship-building skills.
• Commercial awareness and an interest in sales and business growth.
• Ability to influence and engage customers and stakeholders effectively.
• Strong planning, organisation and prioritisation skills.
• Ability to use data and insight to support decision-making.
• Self-motivated, resilient and results-focused.
• Proficient in Microsoft Office applications.
• Full UK Driving Licence.
• Experience in sales, retail, hospitality, customer service or another customer-facing environment.
• Experience building customer or stakeholder relationships.
• Experience working towards targets or performance objectives.
• Experience using CRM or sales planning tools.
• Knowledge of the drinks, FMCG, hospitality or wholesale sectors.

Responsibilities

• Identify, develop and convert new business opportunities, building a strong pipeline to deliver sustainable growth and agreed distribution, volume, value and profitability targets.
• Build effective relationships with customers, partners and key stakeholders, understanding their objectives and developing compelling customer-focused solutions.
• Represent and grow the Asahi UK portfolio by delivering persuasive commercial proposals and creating mutually beneficial partnerships.
• Lead commercial discussions and negotiations, ensuring investment decisions deliver value, return on investment and long-term business growth.
• Use customer, market and performance insights to prioritise opportunities, develop territory plans, produce accurate forecasts and support effective decision-making.
• Monitor business performance and proactively address risks, challenges and growth opportunities to ensure delivery of objectives.
• Work collaboratively with internal stakeholders to successfully implement customer opportunities, share market insight and support wider business goals.
• Contribute positively to team performance through strong cross-functional working, knowledge sharing and a continuous improvement mindset.

Skills

Strong communication

Relationship-building

Commercial awareness

Negotiation

Planning and organisation

Data-driven decision making

Result orientation

Customer-facing experience

Presenting and proposing

Tools

Microsoft Office

CRM systems

Job description

Asahi Group is seeking a Regional Account Manager, New Business to drive growth by identifying and converting new opportunities in a defined region. You will nurture relationships with customers and wholesale partners, building a strong pipeline and delivering compelling commercial proposals to grow the portfolio.

You will lead negotiations, use market insights to prioritise opportunities and work with internal teams to deliver on objectives, supporting Asahi UK's premium brand ambitions.