Account Development Manager - Dorset

asahiceeur; England; On-site; GBP 40,000 - 65,000; Full time

Job summary

Asahi Group in the United Kingdom is seeking an Account Development Manager to drive profitable growth and partner with customers for premium brand execution. The role focuses on expanding existing accounts while proactively identifying new opportunities within a defined territory.

You will manage a portfolio to hit volume, value and profitability targets, develop joint business plans, and build strong relationships with customers and stakeholders to deliver mutual value.

Qualifications

• Strong communication and relationship‑building skills.
• Customer-focused with the ability to build long‑term partnerships.
• Commercial awareness and an interest in account growth and customer development.
• Strong organisation and territory planning skills.
• Ability to analyse performance and customer information to identify growth opportunities.
• Self-motivated and able to manage priorities effectively.
• Proficient in Microsoft Office applications.
• Full UK Driving Licence.
• Experience managing customer relationships or accounts.
• Experience in a sales, hospitality, retail or customer-facing environment.
• Experience working towards commercial objectives or targets.
• Knowledge of the drinks, FMCG or hospitality sectors.
• Experience using CRM or customer planning tools.

Responsibilities

• Manage and grow a portfolio of customers, delivering volume, value and profitability targets through effective account management and customer development.
• Develop and execute joint business plans that create mutual value, increase distribution, improve rate of sale and grow portfolio penetration within existing accounts.
• Identify and secure new business opportunities within the territory, building a strong pipeline and working with Route-to-Market partners to drive sustainable growth.
• Build strong relationships with customers, wholesalers and key stakeholders, acting as a trusted partner and delivering commercially relevant solutions.
• Conduct regular business reviews to identify opportunities, address challenges and drive customer engagement and performance.
• Manage customer investment, trading agreements and promotional activity in line with company guidelines, ensuring commercial effectiveness and return on investment.
• Use customer, market and performance insights to identify opportunities, manage risks and improve territory results.
• Ensure Asahi UK's premium brands are activated and executed to the highest standards, delivering activity that supports both commercial and brand objectives.
• Develop and maintain effective territory and account plans, accurate forecasts, CRM records and performance reporting to support delivery of business objectives.
• Work collaboratively with internal teams and external partners, sharing customer insight, best practice and learning to support wider team and business success.

Skills

Communication skills

Relationship-building

Customer focus

Partnership development

Commercial awareness

Territory planning

Performance analysis

Prioritisation

MS Office

UK driving licence

CRM experience

Sales experience

Targets-oriented

Drinks industry knowledge

CRM tools

Microsoft Office

Tools

CRM tools

Microsoft Office

Job description

The Account Development Manager is responsible for driving profitable growth, customer retention and premium brand execution within a defined territory.

The role focuses on developing strong customer partnerships, creating joint business plans, identifying new growth opportunities and delivering commercial objectives through effective account management and territory planning. Working closely with customers, route-to-market partners and internal stakeholders, the Account Development Manager acts as a trusted business partner who creates mutual value for both Asahi UK and the customer.

The role is primarily focused on growing and retaining existing accounts (approximately 80%), whilst proactively identifying and securing new business opportunities (approximately 20%).

What you will deliver (Key Deliverables & Responsibilities):

• Manage and grow a portfolio of customers, delivering volume, value and profitability targets through effective account management and customer development.
• Develop and execute joint business plans that create mutual value, increase distribution, improve rate of sale and grow portfolio penetration within existing accounts.
• Identify and secure new business opportunities within the territory, building a strong pipeline and working with Route-to-Market partners to drive sustainable growth.
• Build strong relationships with customers, wholesalers and key stakeholders, acting as a trusted partner and delivering commercially relevant solutions.
• Conduct regular business reviews to identify opportunities, address challenges and drive customer engagement and performance.
• Manage customer investment, trading agreements and promotional activity in line with company guidelines, ensuring commercial effectiveness and return on investment.
• Use customer, market and performance insights to identify opportunities, manage risks and improve territory results.
• Ensure Asahi UK's premium brands are activated and executed to the highest standards, delivering activity that supports both commercial and brand objectives.
• Develop and maintain effective territory and account plans, accurate forecasts, CRM records and performance reporting to support delivery of business objectives.
• Work collaboratively with internal teams and external partners, sharing customer insight, best practice and learning to support wider team and business success.

Experience & Qualification Requirements:

• Strong communication and relationship-building skills.
• Customer-focused with the ability to build long-term partnerships.
• Commercial awareness and an interest in account growth and customer development.
• Strong organisation and territory planning skills.
• Ability to analyse performance and customer information to identify growth opportunities.
• Self-motivated and able to manage priorities effectively.
• Proficient in Microsoft Office applications.
• Full UK Driving Licence.
• Experience managing customer relationships or accounts.
• Experience in a sales, hospitality, retail or customer-facing environment.
• Experience working towards commercial objectives or targets.
• Knowledge of the drinks, FMCG or hospitality sectors.
• Experience using CRM or customer planning tools.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.