Global Brand Manager – Premium Lager & Shopper Marketing

Asahi Europe & International; Woking; On-site; GBP 80,000 - 120,000; Full time

Job summary

Asahi Europe & International is seeking a Global Brand Manager to shape and execute the brand’s commercial agenda in line with multi-year plans. You will collaborate with the Global Marketing Manager and lead shopper/trade marketing, asset development, and partnerships across key markets including the UK, US, and Asia.

You will influence agencies, manage budgets, and translate insights into actionable brand growth strategies while aligning with regional teams to deliver superior consumer

Qualifications

• Brand marketing experience (4+ years) within broader scope (e.g., strategy & insight, trade, innovation).
• Experience developing asset development and working with external agencies.
• Ability to influence stakeholders and work across markets.

Responsibilities

• Support the GMM(C) with Market growth and annual plans, innovation agenda, occasions development and global partnerships.
• Lead shopper/trade marketing and production of assets across Master Brand and Innovations (incl. sports partnerships).
• Be the shopper/trade marketing expert in the team and share best practice across industries.

Skills

Brand marketing

Agency management

Insights & tracking

Cross-functional collaboration

Strategic thinking

Data interpretation

Leadership

Job description

Asahi Europe & International is seeking a Global Brand Manager to shape and execute the brand’s commercial agenda in line with multi-year plans. You will collaborate with the Global Marketing Manager and lead shopper/trade marketing, asset development, and partnerships across key markets including the UK, US, and Asia.

You will influence agencies, manage budgets, and translate insights into actionable brand growth strategies while aligning with regional teams to deliver superior consumer